Predicting the Performance of Retail Market Firms: Regression and Machine Learning Methods

The problem of predicting profitability is exceptionally relevant for investors and company owners. This paper examines the factors affecting firm performance and tests and compares various methods based on linear and non-linear dependencies between variables for predicting firm performance. In this...

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Main Authors: Darko B. Vukovic, Lubov Spitsina, Ekaterina Gribanova, Vladislav Spitsin, Ivan Lyzin
Format: Article
Language:English
Published: MDPI AG 2023-04-01
Series:Mathematics
Subjects:
Online Access:https://www.mdpi.com/2227-7390/11/8/1916
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author Darko B. Vukovic
Lubov Spitsina
Ekaterina Gribanova
Vladislav Spitsin
Ivan Lyzin
author_facet Darko B. Vukovic
Lubov Spitsina
Ekaterina Gribanova
Vladislav Spitsin
Ivan Lyzin
author_sort Darko B. Vukovic
collection DOAJ
description The problem of predicting profitability is exceptionally relevant for investors and company owners. This paper examines the factors affecting firm performance and tests and compares various methods based on linear and non-linear dependencies between variables for predicting firm performance. In this study, the methods include random effects regression, individual machine learning algorithms with optimizers (DNN, LSTM, and Random Forest), and advanced machine learning methods consisting of sets of algorithms (portfolios and ensembles). The training sample includes 551 retail-oriented companies and data for 2017–2019 (panel data, 1653 observations). The test sample contains data for these companies for 2020. This study combines two approaches (stages): an econometric analysis of the influence of factors on the company’s profitability and machine learning methods to predict the company’s profitability. To compare forecasting methods, we used parametric and non-parametric predictive measures and ANOVA. The paper shows that previous profitability has a strong positive impact on a firm’s performance. We also find a non-linear positive effect of sales growth and web traffic on firm profitability. These variables significantly improve the prediction accuracy. Regression is inferior in forecast accuracy to machine learning methods. Advanced methods (portfolios and ensembles) demonstrate better and more steady results compared with individual machine learning methods.
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spelling doaj.art-6574c4c4ab934889a2a883872558fcec2023-11-17T20:18:25ZengMDPI AGMathematics2227-73902023-04-01118191610.3390/math11081916Predicting the Performance of Retail Market Firms: Regression and Machine Learning MethodsDarko B. Vukovic0Lubov Spitsina1Ekaterina Gribanova2Vladislav Spitsin3Ivan Lyzin4Graduate School of Management, Saint Petersburg State University, Volkhovskiy Pereulok 3, 199004 Saint Petersburg, RussiaDivision for Social Sciences and Humanities, School of Engineering Education, National Research Tomsk Polytechnic University, Lenina Avenue, 30, 634050 Tomsk, RussiaDivision for Social Sciences and Humanities, School of Engineering Education, National Research Tomsk Polytechnic University, Lenina Avenue, 30, 634050 Tomsk, RussiaSchool of Engineering Entrepreneurship, National Research Tomsk Polytechnic University, Lenina Avenue, 30, 634050 Tomsk, RussiaSchool of Information Technology and Robotics Engineering, National Research Tomsk Polytechnical University, Lenina Avenue, 30, 634050 Tomsk, RussiaThe problem of predicting profitability is exceptionally relevant for investors and company owners. This paper examines the factors affecting firm performance and tests and compares various methods based on linear and non-linear dependencies between variables for predicting firm performance. In this study, the methods include random effects regression, individual machine learning algorithms with optimizers (DNN, LSTM, and Random Forest), and advanced machine learning methods consisting of sets of algorithms (portfolios and ensembles). The training sample includes 551 retail-oriented companies and data for 2017–2019 (panel data, 1653 observations). The test sample contains data for these companies for 2020. This study combines two approaches (stages): an econometric analysis of the influence of factors on the company’s profitability and machine learning methods to predict the company’s profitability. To compare forecasting methods, we used parametric and non-parametric predictive measures and ANOVA. The paper shows that previous profitability has a strong positive impact on a firm’s performance. We also find a non-linear positive effect of sales growth and web traffic on firm profitability. These variables significantly improve the prediction accuracy. Regression is inferior in forecast accuracy to machine learning methods. Advanced methods (portfolios and ensembles) demonstrate better and more steady results compared with individual machine learning methods.https://www.mdpi.com/2227-7390/11/8/1916firm performancenon-linear models of panel data forecastingretail market companiesprofitability predictionrandom effects regressionmachine learning methods
spellingShingle Darko B. Vukovic
Lubov Spitsina
Ekaterina Gribanova
Vladislav Spitsin
Ivan Lyzin
Predicting the Performance of Retail Market Firms: Regression and Machine Learning Methods
Mathematics
firm performance
non-linear models of panel data forecasting
retail market companies
profitability prediction
random effects regression
machine learning methods
title Predicting the Performance of Retail Market Firms: Regression and Machine Learning Methods
title_full Predicting the Performance of Retail Market Firms: Regression and Machine Learning Methods
title_fullStr Predicting the Performance of Retail Market Firms: Regression and Machine Learning Methods
title_full_unstemmed Predicting the Performance of Retail Market Firms: Regression and Machine Learning Methods
title_short Predicting the Performance of Retail Market Firms: Regression and Machine Learning Methods
title_sort predicting the performance of retail market firms regression and machine learning methods
topic firm performance
non-linear models of panel data forecasting
retail market companies
profitability prediction
random effects regression
machine learning methods
url https://www.mdpi.com/2227-7390/11/8/1916
work_keys_str_mv AT darkobvukovic predictingtheperformanceofretailmarketfirmsregressionandmachinelearningmethods
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AT ekaterinagribanova predictingtheperformanceofretailmarketfirmsregressionandmachinelearningmethods
AT vladislavspitsin predictingtheperformanceofretailmarketfirmsregressionandmachinelearningmethods
AT ivanlyzin predictingtheperformanceofretailmarketfirmsregressionandmachinelearningmethods