On Fashion Videos
Until a few months ago, if not just a few a days, one of the most recurrent beliefs in the fashion journalistic landscape was the influence of the pandemic on the art of dressing. In the communicational imagery of the media, the long shadow of Covid19 seems to have fallen like an ax capable of chang...
| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
University of Bologna
2022-07-01
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| Series: | ZoneModa Journal |
| Subjects: | |
| Online Access: | https://zmj.unibo.it/article/view/14905 |
| _version_ | 1811292534645719040 |
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| author | Fabriano Fabbri |
| author_facet | Fabriano Fabbri |
| author_sort | Fabriano Fabbri |
| collection | DOAJ |
| description | Until a few months ago, if not just a few a days, one of the most recurrent beliefs in the fashion journalistic landscape was the influence of the pandemic on the art of dressing. In the communicational imagery of the media, the long shadow of Covid19 seems to have fallen like an ax capable of changing the rules of clothing, of changing its DNA even at the level of forms. Clearly it would be absurd to underestimate the impact of such an epochal storm, but it is necessary to establish a fundamental distinction: the nefarious presence of the virus has upset the world of fashion only and exclusively from the point of view of communication and has not in the least affected the strength of styles. In a brief succession of examples, this essay aims to investigate the before and after, the use of video as an expressive medium, recognizing a full continuity of content on both sides of the pandemic watershed. For some time now, fashion films have been made objects of care and attention not infrequently conducted by the great film directors; they reach the most experimental results of contemporary art, resulting in solutions, effects and settings capable of competing with the best music video clips or with the most spectacular video games. |
| first_indexed | 2024-04-13T04:46:54Z |
| format | Article |
| id | doaj.art-65895d6e4e854ad0a27e938a921620c2 |
| institution | Directory Open Access Journal |
| issn | 2611-0563 |
| language | English |
| last_indexed | 2024-04-13T04:46:54Z |
| publishDate | 2022-07-01 |
| publisher | University of Bologna |
| record_format | Article |
| series | ZoneModa Journal |
| spelling | doaj.art-65895d6e4e854ad0a27e938a921620c22022-12-22T03:01:49ZengUniversity of BolognaZoneModa Journal2611-05632022-07-0112116317910.6092/issn.2611-0563/1490513237On Fashion VideosFabriano Fabbri0Università di BolognaUntil a few months ago, if not just a few a days, one of the most recurrent beliefs in the fashion journalistic landscape was the influence of the pandemic on the art of dressing. In the communicational imagery of the media, the long shadow of Covid19 seems to have fallen like an ax capable of changing the rules of clothing, of changing its DNA even at the level of forms. Clearly it would be absurd to underestimate the impact of such an epochal storm, but it is necessary to establish a fundamental distinction: the nefarious presence of the virus has upset the world of fashion only and exclusively from the point of view of communication and has not in the least affected the strength of styles. In a brief succession of examples, this essay aims to investigate the before and after, the use of video as an expressive medium, recognizing a full continuity of content on both sides of the pandemic watershed. For some time now, fashion films have been made objects of care and attention not infrequently conducted by the great film directors; they reach the most experimental results of contemporary art, resulting in solutions, effects and settings capable of competing with the best music video clips or with the most spectacular video games.https://zmj.unibo.it/article/view/14905fashion filmpop culturecontemporary artperformanceart videos |
| spellingShingle | Fabriano Fabbri On Fashion Videos ZoneModa Journal fashion film pop culture contemporary art performance art videos |
| title | On Fashion Videos |
| title_full | On Fashion Videos |
| title_fullStr | On Fashion Videos |
| title_full_unstemmed | On Fashion Videos |
| title_short | On Fashion Videos |
| title_sort | on fashion videos |
| topic | fashion film pop culture contemporary art performance art videos |
| url | https://zmj.unibo.it/article/view/14905 |
| work_keys_str_mv | AT fabrianofabbri onfashionvideos |