The Dominant Effect of Electronic Service Quality Attributes on Affective, Conative, and Action Electronic Customer Loyalty on Shopee E-Commerce Users in East Java
The high value of e-commerce business transactions which reached more than forty four billion US Dollars caused e-commerce companies to compete fiercely. Shopee is an example of a company that has successfully taken advantage of e-commerce business opportunities in Indonesia. Shopee as e-commerce wi...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Airlangga
2022-04-01
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| Series: | TIJAB (The International Journal of Applied Business) |
| Subjects: | |
| Online Access: | https://e-journal.unair.ac.id/TIJAB/article/view/31934 |