Considerations on the Application of Blue Ocean Strategy to Avoid the Risk of Bankruptcy to Small Enterprises
In Romania, SMEs are facing with great financial problems, which led, during 2008 - 2011, to about 60.000 bankruptcies, 200.000 firm suspension and to an increased number of unemployed from 568.000 at 31.12.2008 to 711 000 unemployed at the half-year of 2011. Professors W. Chan Kim and Renee Maubor...
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| Format: | Article |
| Language: | English |
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Dunarea de Jos University of Galati
2011-11-01
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| Series: | Risk in Contemporary Economy |
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| Online Access: | http://www.rce.feaa.ugal.ro/sites/default/files/GNegoescu.pdf |
| _version_ | 1818936952691359744 |
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| author | Gheorghe NEGOESCU |
| author_facet | Gheorghe NEGOESCU |
| author_sort | Gheorghe NEGOESCU |
| collection | DOAJ |
| description | In Romania, SMEs are facing with great financial problems, which led, during 2008 - 2011, to about 60.000 bankruptcies, 200.000 firm suspension and to an increased number of unemployed from 568.000 at 31.12.2008 to 711 000 unemployed at the half-year of 2011. Professors W. Chan Kim and Renee Mauborgne, authors of Blue Ocean Strategy concept, have identified two working-tools, namely:Strategic Sail and EDDC matrix, which can be used to reduce the risk of bankruptcy of small and medium enterprises. The article presents an example of using these workink- tools for a small enterprise, specialized in financial and economical consulting. |
| first_indexed | 2024-12-20T05:44:14Z |
| format | Article |
| id | doaj.art-65c47377e1a442c9893299105464c4c2 |
| institution | Directory Open Access Journal |
| issn | 2067-0532 |
| language | English |
| last_indexed | 2024-12-20T05:44:14Z |
| publishDate | 2011-11-01 |
| publisher | Dunarea de Jos University of Galati |
| record_format | Article |
| series | Risk in Contemporary Economy |
| spelling | doaj.art-65c47377e1a442c9893299105464c4c22022-12-21T19:51:22ZengDunarea de Jos University of GalatiRisk in Contemporary Economy2067-05322011-11-011123131Considerations on the Application of Blue Ocean Strategy to Avoid the Risk of Bankruptcy to Small EnterprisesGheorghe NEGOESCUIn Romania, SMEs are facing with great financial problems, which led, during 2008 - 2011, to about 60.000 bankruptcies, 200.000 firm suspension and to an increased number of unemployed from 568.000 at 31.12.2008 to 711 000 unemployed at the half-year of 2011. Professors W. Chan Kim and Renee Mauborgne, authors of Blue Ocean Strategy concept, have identified two working-tools, namely:Strategic Sail and EDDC matrix, which can be used to reduce the risk of bankruptcy of small and medium enterprises. The article presents an example of using these workink- tools for a small enterprise, specialized in financial and economical consulting.http://www.rce.feaa.ugal.ro/sites/default/files/GNegoescu.pdfenterpriseriskbankruptcystrategyBlue OceanRed Ocean |
| spellingShingle | Gheorghe NEGOESCU Considerations on the Application of Blue Ocean Strategy to Avoid the Risk of Bankruptcy to Small Enterprises Risk in Contemporary Economy enterprise risk bankruptcy strategy Blue Ocean Red Ocean |
| title | Considerations on the Application of Blue Ocean Strategy to Avoid the Risk of Bankruptcy to Small Enterprises |
| title_full | Considerations on the Application of Blue Ocean Strategy to Avoid the Risk of Bankruptcy to Small Enterprises |
| title_fullStr | Considerations on the Application of Blue Ocean Strategy to Avoid the Risk of Bankruptcy to Small Enterprises |
| title_full_unstemmed | Considerations on the Application of Blue Ocean Strategy to Avoid the Risk of Bankruptcy to Small Enterprises |
| title_short | Considerations on the Application of Blue Ocean Strategy to Avoid the Risk of Bankruptcy to Small Enterprises |
| title_sort | considerations on the application of blue ocean strategy to avoid the risk of bankruptcy to small enterprises |
| topic | enterprise risk bankruptcy strategy Blue Ocean Red Ocean |
| url | http://www.rce.feaa.ugal.ro/sites/default/files/GNegoescu.pdf |
| work_keys_str_mv | AT gheorghenegoescu considerationsontheapplicationofblueoceanstrategytoavoidtheriskofbankruptcytosmallenterprises |