Determinan keputusan pembelian rumah sederhana di Kota Palembang

The development will be the needs of the house continue to increase due to the increasing number of population. Therefore, the needs of the development of a simple home shown to low income people that done by the government through the developers continue to built.This study aim to analyze the facto...

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Main Authors: Maya Fusfita, Saadah Yuliana, Imelda Imelda
Format: Article
Language:English
Published: Jurusan Ekonomi Pembangunan Fakultas Ekonomi Universitas Sriwijaya 2019-07-01
Series:Jurnal Ekonomi Pembangunan
Subjects:
Online Access:https://jep.ejournal.unsri.ac.id/index.php/jep/article/view/8857
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author Maya Fusfita
Saadah Yuliana
Imelda Imelda
author_facet Maya Fusfita
Saadah Yuliana
Imelda Imelda
author_sort Maya Fusfita
collection DOAJ
description The development will be the needs of the house continue to increase due to the increasing number of population. Therefore, the needs of the development of a simple home shown to low income people that done by the government through the developers continue to built.This study aim to analyze the factors which are presumed to influence the house purchaser to purchase a simple redisential house in Sematang Borang District. This research uses primary data with samples as much as 110 respondents. The research used logistic-regression as the analyzing tool. The estimation results indicate that the location of the house has a non-significant and positive effect effect; the price suitability has a significant and positive effect; while the housing facilities has a non-significant and negative effect toward the decision of the purchaser. The most dominant variable in influencing the purchaser decision is the price suitability, with 1,96 odds ratio, which means that the decision of purchasing the simple residential house is 1,96 times compared to not purchasing the simple residential house
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spelling doaj.art-65dd326cacfd4f4192367b2aae0fc1b22024-03-07T17:32:16ZengJurusan Ekonomi Pembangunan Fakultas Ekonomi Universitas SriwijayaJurnal Ekonomi Pembangunan1829-58432685-07882019-07-0116110.29259/jep.v16i1.8857Determinan keputusan pembelian rumah sederhana di Kota PalembangMaya Fusfita0Saadah Yuliana1Imelda Imelda2Jurusan Ekonomi Pembangunan, Fakultas Ekonomi, Universitas SriwijayaJurusan Ekonomi Pembangunan, Fakultas Ekonomi, Universitas SriwijayaJurusan Ekonomi Pembangunan, Fakultas Ekonomi, Universitas SriwijayaThe development will be the needs of the house continue to increase due to the increasing number of population. Therefore, the needs of the development of a simple home shown to low income people that done by the government through the developers continue to built.This study aim to analyze the factors which are presumed to influence the house purchaser to purchase a simple redisential house in Sematang Borang District. This research uses primary data with samples as much as 110 respondents. The research used logistic-regression as the analyzing tool. The estimation results indicate that the location of the house has a non-significant and positive effect effect; the price suitability has a significant and positive effect; while the housing facilities has a non-significant and negative effect toward the decision of the purchaser. The most dominant variable in influencing the purchaser decision is the price suitability, with 1,96 odds ratio, which means that the decision of purchasing the simple residential house is 1,96 times compared to not purchasing the simple residential househttps://jep.ejournal.unsri.ac.id/index.php/jep/article/view/8857Logistic-regressionlocationprice suitabilityhousing facilitiespurchaser decision
spellingShingle Maya Fusfita
Saadah Yuliana
Imelda Imelda
Determinan keputusan pembelian rumah sederhana di Kota Palembang
Jurnal Ekonomi Pembangunan
Logistic-regression
location
price suitability
housing facilities
purchaser decision
title Determinan keputusan pembelian rumah sederhana di Kota Palembang
title_full Determinan keputusan pembelian rumah sederhana di Kota Palembang
title_fullStr Determinan keputusan pembelian rumah sederhana di Kota Palembang
title_full_unstemmed Determinan keputusan pembelian rumah sederhana di Kota Palembang
title_short Determinan keputusan pembelian rumah sederhana di Kota Palembang
title_sort determinan keputusan pembelian rumah sederhana di kota palembang
topic Logistic-regression
location
price suitability
housing facilities
purchaser decision
url https://jep.ejournal.unsri.ac.id/index.php/jep/article/view/8857
work_keys_str_mv AT mayafusfita determinankeputusanpembelianrumahsederhanadikotapalembang
AT saadahyuliana determinankeputusanpembelianrumahsederhanadikotapalembang
AT imeldaimelda determinankeputusanpembelianrumahsederhanadikotapalembang