Strategic Interactions in Franchising Systems When Anticipating Innovation: How to Develop Operational Strategies and Cooperative Alliance Models?
Correctly responding to the arrival of unexpected innovative events can help members of the franchise system rationally formulate their operational strategies and cooperative alliance modes to improve performance, while the exact time of product innovation realization is often unknown. Based on this...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
IEEE
2024-01-01
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| Series: | IEEE Access |
| Subjects: | |
| Online Access: | https://ieeexplore.ieee.org/document/10458111/ |