Developing Marketing Higher Education Strategies Based on Students’ Satisfaction Evolution

Developing Marketing Higher Education Strategies Based on Students’ Satisfaction Evolution

The educational system worldwide is currently under the spotlight as it shows significant signs of an ongoing crisis in its search for resources, visibility in the crowded market and significance to the ever-changing society. Within this framework, higher education institutions (HEIs) are taking sig...

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Detalhes bibliográficos
Autor principal: Andreea Orîndaru
Formato: Artigo
Idioma:English
Publicado em: Editura ASE Bucuresti 2015-09-01
Colecção:Romanian Economic Journal
Assuntos:
student satisfaction
marketing
higher education
Acesso em linha:http://www.rejournal.eu/article/developing-marketing-higher-education-strategies-based-students%E2%80%99-satisfaction-evolution

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