Market attractiveness of pineapple and banana agroforestry systems of Madhupur Sal (Shorea robusta) forest: A sustainable way of generating income and conserving forests
The agroforestry system is an important land and resource management system for the socio-economic development of forest-dependent people. We investigate the farming attractiveness and strength of crop cultivation in the agroforestry system by applying the McKinsey analytical tool. Field-level data...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2023-03-01
|
| Series: | Journal of Agriculture and Food Research |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2666154322002083 |
| _version_ | 1828004390114426880 |
|---|---|
| author | Bapon Mankhin Md Akhtaruzzaman Khan Mst Esmat Ara Begum Mohammad Ismail Hossain |
| author_facet | Bapon Mankhin Md Akhtaruzzaman Khan Mst Esmat Ara Begum Mohammad Ismail Hossain |
| author_sort | Bapon Mankhin |
| collection | DOAJ |
| description | The agroforestry system is an important land and resource management system for the socio-economic development of forest-dependent people. We investigate the farming attractiveness and strength of crop cultivation in the agroforestry system by applying the McKinsey analytical tool. Field-level data were collected through Focus Group Discussions (FGDs). The findings show that participants are young and educated, received training, and have large farming experience. Participants strongly agreed on building trust with buyers and disagreed on marketing communication for selling their produce. The McKinsey matrix analysis shows that pineapple (Ananas comosus) and banana (Musa oranta) are leading fruits cultivated in the agroforestry system, with pineapple receiving higher attention compared with banana due to greater market potential. Policies should be implemented to remove the barriers that limit pineapple and banana production and marketing and establish communications between buyers and farmers to sustain production. |
| first_indexed | 2024-04-10T07:14:03Z |
| format | Article |
| id | doaj.art-65f57883279e489aad3c9557721b933b |
| institution | Directory Open Access Journal |
| issn | 2666-1543 |
| language | English |
| last_indexed | 2024-04-10T07:14:03Z |
| publishDate | 2023-03-01 |
| publisher | Elsevier |
| record_format | Article |
| series | Journal of Agriculture and Food Research |
| spelling | doaj.art-65f57883279e489aad3c9557721b933b2023-02-26T04:27:59ZengElsevierJournal of Agriculture and Food Research2666-15432023-03-0111100475Market attractiveness of pineapple and banana agroforestry systems of Madhupur Sal (Shorea robusta) forest: A sustainable way of generating income and conserving forestsBapon Mankhin0Md Akhtaruzzaman Khan1Mst Esmat Ara Begum2Mohammad Ismail Hossain3Department of Agribusiness and Marketing, Bangladesh Agricultural University, Mymensingh, 2202, BangladeshDepartment of Agricultural Finance and Banking, Bangladesh Agricultural University, Mymensingh, BangladeshAgricultural Economics Division, Bangladesh Agricultural Research Institute, Joydebpur, Gazipur, BangladeshDepartment of Agribusiness and Marketing, Bangladesh Agricultural University, Mymensingh, Bangladesh; Corresponding author. Department of Agribusiness and Marketing, Bangladesh Agricultural University, Mymensingh, 2202, Bangladesh.The agroforestry system is an important land and resource management system for the socio-economic development of forest-dependent people. We investigate the farming attractiveness and strength of crop cultivation in the agroforestry system by applying the McKinsey analytical tool. Field-level data were collected through Focus Group Discussions (FGDs). The findings show that participants are young and educated, received training, and have large farming experience. Participants strongly agreed on building trust with buyers and disagreed on marketing communication for selling their produce. The McKinsey matrix analysis shows that pineapple (Ananas comosus) and banana (Musa oranta) are leading fruits cultivated in the agroforestry system, with pineapple receiving higher attention compared with banana due to greater market potential. Policies should be implemented to remove the barriers that limit pineapple and banana production and marketing and establish communications between buyers and farmers to sustain production.http://www.sciencedirect.com/science/article/pii/S2666154322002083Business strengthsCrop cultivationAgroforestryMcKinsey matrixBangladesh |
| spellingShingle | Bapon Mankhin Md Akhtaruzzaman Khan Mst Esmat Ara Begum Mohammad Ismail Hossain Market attractiveness of pineapple and banana agroforestry systems of Madhupur Sal (Shorea robusta) forest: A sustainable way of generating income and conserving forests Journal of Agriculture and Food Research Business strengths Crop cultivation Agroforestry McKinsey matrix Bangladesh |
| title | Market attractiveness of pineapple and banana agroforestry systems of Madhupur Sal (Shorea robusta) forest: A sustainable way of generating income and conserving forests |
| title_full | Market attractiveness of pineapple and banana agroforestry systems of Madhupur Sal (Shorea robusta) forest: A sustainable way of generating income and conserving forests |
| title_fullStr | Market attractiveness of pineapple and banana agroforestry systems of Madhupur Sal (Shorea robusta) forest: A sustainable way of generating income and conserving forests |
| title_full_unstemmed | Market attractiveness of pineapple and banana agroforestry systems of Madhupur Sal (Shorea robusta) forest: A sustainable way of generating income and conserving forests |
| title_short | Market attractiveness of pineapple and banana agroforestry systems of Madhupur Sal (Shorea robusta) forest: A sustainable way of generating income and conserving forests |
| title_sort | market attractiveness of pineapple and banana agroforestry systems of madhupur sal shorea robusta forest a sustainable way of generating income and conserving forests |
| topic | Business strengths Crop cultivation Agroforestry McKinsey matrix Bangladesh |
| url | http://www.sciencedirect.com/science/article/pii/S2666154322002083 |
| work_keys_str_mv | AT baponmankhin marketattractivenessofpineappleandbananaagroforestrysystemsofmadhupursalshorearobustaforestasustainablewayofgeneratingincomeandconservingforests AT mdakhtaruzzamankhan marketattractivenessofpineappleandbananaagroforestrysystemsofmadhupursalshorearobustaforestasustainablewayofgeneratingincomeandconservingforests AT mstesmatarabegum marketattractivenessofpineappleandbananaagroforestrysystemsofmadhupursalshorearobustaforestasustainablewayofgeneratingincomeandconservingforests AT mohammadismailhossain marketattractivenessofpineappleandbananaagroforestrysystemsofmadhupursalshorearobustaforestasustainablewayofgeneratingincomeandconservingforests |