Exploring the potential of adopting geofence mobile technology in the South African retail sector
AbstractGeofence mobile technology can offer significant benefits to all stakeholders in the retail property sector ecosystem. This paper investigated the opportunities and challenges associated with the adoption of geofence mobile technology by retailers in South Africa. The paper adopted a qualita...
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| Format: | Article |
| Language: | English |
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Taylor & Francis Group
2024-12-01
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| Series: | Cogent Business & Management |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23311975.2024.2327126 |
| _version_ | 1797264958570889216 |
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| author | Koech Cheruiyot Kalasipa Moenyane |
| author_facet | Koech Cheruiyot Kalasipa Moenyane |
| author_sort | Koech Cheruiyot |
| collection | DOAJ |
| description | AbstractGeofence mobile technology can offer significant benefits to all stakeholders in the retail property sector ecosystem. This paper investigated the opportunities and challenges associated with the adoption of geofence mobile technology by retailers in South Africa. The paper adopted a qualitative research approach and interviewed property management professionals who have several years of work experiences in the retail sector in the country. As key stakeholders, retail property managers significantly contribute to the retail environment, especially with the integration of technology. Findings revealed that targeted marketing, shopper engagement and increased sales are opportunities presented by geofencing mobile technology to retailers. These opportunities potentially encourage retailers, and by implication property owners and property portfolio managers, to have management buy in and invest in employees’ skills for the adoption of geofence mobile technology. Additionally, the presence of vendor support and clear and assured data privacy and regulations are needed for the adoption of geofence mobile technology. These results represent a solid attempt to extend knowledge – in terms of research, policy, and practice – of the impact that new technologies have on the retail sector within a developing country, which is ripe for the adoption of geofence technology across its many economic sectors. |
| first_indexed | 2024-04-25T00:37:10Z |
| format | Article |
| id | doaj.art-65f5e47a31b846fbb5d8c43f7c4ef546 |
| institution | Directory Open Access Journal |
| issn | 2331-1975 |
| language | English |
| last_indexed | 2024-04-25T00:37:10Z |
| publishDate | 2024-12-01 |
| publisher | Taylor & Francis Group |
| record_format | Article |
| series | Cogent Business & Management |
| spelling | doaj.art-65f5e47a31b846fbb5d8c43f7c4ef5462024-03-12T14:56:30ZengTaylor & Francis GroupCogent Business & Management2331-19752024-12-0111110.1080/23311975.2024.2327126Exploring the potential of adopting geofence mobile technology in the South African retail sectorKoech Cheruiyot0Kalasipa Moenyane1School of Construction Economics and Management, University of the Witwatersrand, Johannesburg, South AfricaSchool of Construction Economics and Management, University of the Witwatersrand, Johannesburg, South AfricaAbstractGeofence mobile technology can offer significant benefits to all stakeholders in the retail property sector ecosystem. This paper investigated the opportunities and challenges associated with the adoption of geofence mobile technology by retailers in South Africa. The paper adopted a qualitative research approach and interviewed property management professionals who have several years of work experiences in the retail sector in the country. As key stakeholders, retail property managers significantly contribute to the retail environment, especially with the integration of technology. Findings revealed that targeted marketing, shopper engagement and increased sales are opportunities presented by geofencing mobile technology to retailers. These opportunities potentially encourage retailers, and by implication property owners and property portfolio managers, to have management buy in and invest in employees’ skills for the adoption of geofence mobile technology. Additionally, the presence of vendor support and clear and assured data privacy and regulations are needed for the adoption of geofence mobile technology. These results represent a solid attempt to extend knowledge – in terms of research, policy, and practice – of the impact that new technologies have on the retail sector within a developing country, which is ripe for the adoption of geofence technology across its many economic sectors.https://www.tandfonline.com/doi/10.1080/23311975.2024.2327126Geofence mobile technologyretail property sectorretailersshoppersmarketingSouth Africa |
| spellingShingle | Koech Cheruiyot Kalasipa Moenyane Exploring the potential of adopting geofence mobile technology in the South African retail sector Cogent Business & Management Geofence mobile technology retail property sector retailers shoppers marketing South Africa |
| title | Exploring the potential of adopting geofence mobile technology in the South African retail sector |
| title_full | Exploring the potential of adopting geofence mobile technology in the South African retail sector |
| title_fullStr | Exploring the potential of adopting geofence mobile technology in the South African retail sector |
| title_full_unstemmed | Exploring the potential of adopting geofence mobile technology in the South African retail sector |
| title_short | Exploring the potential of adopting geofence mobile technology in the South African retail sector |
| title_sort | exploring the potential of adopting geofence mobile technology in the south african retail sector |
| topic | Geofence mobile technology retail property sector retailers shoppers marketing South Africa |
| url | https://www.tandfonline.com/doi/10.1080/23311975.2024.2327126 |
| work_keys_str_mv | AT koechcheruiyot exploringthepotentialofadoptinggeofencemobiletechnologyinthesouthafricanretailsector AT kalasipamoenyane exploringthepotentialofadoptinggeofencemobiletechnologyinthesouthafricanretailsector |