Impact of Social Media Marketing on Consumer Purchasing Intention: Mediating Role of Consumer Engagement. Insights from the University Students
Purpose: This study focuses on the topic of social media marketing's impact on consumer purchasing intentions and how it is exacerbated by consumer engagement as a mediating factor. Methodology: The study analyzes the data gathered from 150 active respondents of social media marketing plat...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
CSRC Publishing
2023-09-01
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| Series: | Journal of Business and Social Review in Emerging Economies |
| Subjects: | |
| Online Access: | https://publishing.globalcsrc.org/ojs/index.php/jbsee/article/view/2700 |