Economic profits enhance trust, perceived integrity and memory of fairness in interpersonal judgment.

Does money lead to trust in personality and intention of others? Humans have a strong tendency to judge the intention of others from their sequent behaviors. In general, people trust others who behave fairly, but not always. Here we show that judgments of both intentional aspects and memory of inten...

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Main Authors: Keisuke Eto, Shigeru Watanabe, Hideaki Kawabata
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2012-01-01
Series:PLoS ONE
Online Access:http://europepmc.org/articles/PMC3520791?pdf=render
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author Keisuke Eto
Shigeru Watanabe
Hideaki Kawabata
author_facet Keisuke Eto
Shigeru Watanabe
Hideaki Kawabata
author_sort Keisuke Eto
collection DOAJ
description Does money lead to trust in personality and intention of others? Humans have a strong tendency to judge the intention of others from their sequent behaviors. In general, people trust others who behave fairly, but not always. Here we show that judgments of both intentional aspects and memory of intentional behavior are automatically influenced by unintentional benefits from the behaviors of others. We conducted a reward-manipulated and repeated trust game by using real participants interacting with moving image partners on a computer screen. The participants assessed likability, trustworthiness, and perceived integrity of the partners in pre- and post-game questionnaires. The results of judgments of all three dimensions and the memory of frequency of each partner's fair behavior (sharing) were strongly influenced by profitability in the trust game, even though all partners shared 75% of the profit and participants were told that profitability was randomly assigned to each partner. Furthermore, these effects were moderated by the gender of the participants: males were more sensitive to monetary profits than were females. The results reveal that humans automatically trust, approve the integrity of, and recall well the fair behavior of others who provide affectively positive outcomes such as monetary profits. We call this phenomenon the "affect ripple effect".
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spelling doaj.art-65fbf4e8c4ef483ab13b3baec8838a8e2022-12-22T01:59:34ZengPublic Library of Science (PLoS)PLoS ONE1932-62032012-01-01712e5148410.1371/journal.pone.0051484Economic profits enhance trust, perceived integrity and memory of fairness in interpersonal judgment.Keisuke EtoShigeru WatanabeHideaki KawabataDoes money lead to trust in personality and intention of others? Humans have a strong tendency to judge the intention of others from their sequent behaviors. In general, people trust others who behave fairly, but not always. Here we show that judgments of both intentional aspects and memory of intentional behavior are automatically influenced by unintentional benefits from the behaviors of others. We conducted a reward-manipulated and repeated trust game by using real participants interacting with moving image partners on a computer screen. The participants assessed likability, trustworthiness, and perceived integrity of the partners in pre- and post-game questionnaires. The results of judgments of all three dimensions and the memory of frequency of each partner's fair behavior (sharing) were strongly influenced by profitability in the trust game, even though all partners shared 75% of the profit and participants were told that profitability was randomly assigned to each partner. Furthermore, these effects were moderated by the gender of the participants: males were more sensitive to monetary profits than were females. The results reveal that humans automatically trust, approve the integrity of, and recall well the fair behavior of others who provide affectively positive outcomes such as monetary profits. We call this phenomenon the "affect ripple effect".http://europepmc.org/articles/PMC3520791?pdf=render
spellingShingle Keisuke Eto
Shigeru Watanabe
Hideaki Kawabata
Economic profits enhance trust, perceived integrity and memory of fairness in interpersonal judgment.
PLoS ONE
title Economic profits enhance trust, perceived integrity and memory of fairness in interpersonal judgment.
title_full Economic profits enhance trust, perceived integrity and memory of fairness in interpersonal judgment.
title_fullStr Economic profits enhance trust, perceived integrity and memory of fairness in interpersonal judgment.
title_full_unstemmed Economic profits enhance trust, perceived integrity and memory of fairness in interpersonal judgment.
title_short Economic profits enhance trust, perceived integrity and memory of fairness in interpersonal judgment.
title_sort economic profits enhance trust perceived integrity and memory of fairness in interpersonal judgment
url http://europepmc.org/articles/PMC3520791?pdf=render
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AT shigeruwatanabe economicprofitsenhancetrustperceivedintegrityandmemoryoffairnessininterpersonaljudgment
AT hideakikawabata economicprofitsenhancetrustperceivedintegrityandmemoryoffairnessininterpersonaljudgment