Respons Pengguna Instagram terhadap Periklanan Paid Promote di Instagram dengan Metode CRI Berkonsep AISAS
Instagram is a social media that has a shopping feature. Instagram can be used for digital advertising, and among them is paid promotion. Paid promotion is a service to promote goods/services on social media. This service offers advantages such as a broad market segment, low cost, and easy technica...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Islam Negeri Sunan Kalijaga Yogyakarta
2022-05-01
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| Series: | JISKA (Jurnal Informatika Sunan Kalijaga) |
| Subjects: | |
| Online Access: | http://ejournal.uin-suka.ac.id/saintek/JISKA/article/view/3103 |
| _version_ | 1797757828209836032 |
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| author | Bekti Cahyo Hidayanto Jessica Patricia Halim Aura Febriyanti Puspa Sari Muhammad Alrifqi Nur Aini Rakhmawati Izzat Aulia Akbar |
| author_facet | Bekti Cahyo Hidayanto Jessica Patricia Halim Aura Febriyanti Puspa Sari Muhammad Alrifqi Nur Aini Rakhmawati Izzat Aulia Akbar |
| author_sort | Bekti Cahyo Hidayanto |
| collection | DOAJ |
| description |
Instagram is a social media that has a shopping feature. Instagram can be used for digital advertising, and among them is paid promotion. Paid promotion is a service to promote goods/services on social media. This service offers advantages such as a broad market segment, low cost, and easy technical implementation. Many online shops are willing to spend a lot of money to be promoted. Unfortunately, online shop owners usually do not know how Instagram users respond when they see a paid promotion. Therefore, the purpose of this study is to find out how Instagram users respond to the paid promotion on Instagram. User response data was taken from a questionnaire, then analyzed using the CRI method with the AISAS concept by using 4 models: AISAS, AISS, AIAS, and AIS. As the result, four models showed the CRI is below 50% (AISAS: 2,8%; AIAS: 3%; AISS: 4,5%; AIS: 8,4%). Considering the result, the respondents do not give a good response to the paid promotion service.
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| first_indexed | 2024-03-12T18:21:10Z |
| format | Article |
| id | doaj.art-660021842b1e4cf8be7295572d5ba6f2 |
| institution | Directory Open Access Journal |
| issn | 2527-5836 2528-0074 |
| language | English |
| last_indexed | 2024-03-12T18:21:10Z |
| publishDate | 2022-05-01 |
| publisher | Universitas Islam Negeri Sunan Kalijaga Yogyakarta |
| record_format | Article |
| series | JISKA (Jurnal Informatika Sunan Kalijaga) |
| spelling | doaj.art-660021842b1e4cf8be7295572d5ba6f22023-08-02T08:53:41ZengUniversitas Islam Negeri Sunan Kalijaga YogyakartaJISKA (Jurnal Informatika Sunan Kalijaga)2527-58362528-00742022-05-0172Respons Pengguna Instagram terhadap Periklanan Paid Promote di Instagram dengan Metode CRI Berkonsep AISASBekti Cahyo Hidayanto0Jessica Patricia Halim1Aura Febriyanti Puspa Sari2Muhammad Alrifqi3Nur Aini Rakhmawati4Izzat Aulia Akbar5Institut Teknologi Sepuluh NopemberInstitut Teknologi Sepuluh NopemberInstitut Teknologi Sepuluh NopemberInstitut Teknologi Sepuluh NopemberInstitut Teknologi Sepuluh NopemberInstitut Teknologi Sepuluh Nopember Instagram is a social media that has a shopping feature. Instagram can be used for digital advertising, and among them is paid promotion. Paid promotion is a service to promote goods/services on social media. This service offers advantages such as a broad market segment, low cost, and easy technical implementation. Many online shops are willing to spend a lot of money to be promoted. Unfortunately, online shop owners usually do not know how Instagram users respond when they see a paid promotion. Therefore, the purpose of this study is to find out how Instagram users respond to the paid promotion on Instagram. User response data was taken from a questionnaire, then analyzed using the CRI method with the AISAS concept by using 4 models: AISAS, AISS, AIAS, and AIS. As the result, four models showed the CRI is below 50% (AISAS: 2,8%; AIAS: 3%; AISS: 4,5%; AIS: 8,4%). Considering the result, the respondents do not give a good response to the paid promotion service. http://ejournal.uin-suka.ac.id/saintek/JISKA/article/view/3103InstagramPaid PromoteAISASCRIRespons |
| spellingShingle | Bekti Cahyo Hidayanto Jessica Patricia Halim Aura Febriyanti Puspa Sari Muhammad Alrifqi Nur Aini Rakhmawati Izzat Aulia Akbar Respons Pengguna Instagram terhadap Periklanan Paid Promote di Instagram dengan Metode CRI Berkonsep AISAS JISKA (Jurnal Informatika Sunan Kalijaga) Paid Promote AISAS CRI Respons |
| title | Respons Pengguna Instagram terhadap Periklanan Paid Promote di Instagram dengan Metode CRI Berkonsep AISAS |
| title_full | Respons Pengguna Instagram terhadap Periklanan Paid Promote di Instagram dengan Metode CRI Berkonsep AISAS |
| title_fullStr | Respons Pengguna Instagram terhadap Periklanan Paid Promote di Instagram dengan Metode CRI Berkonsep AISAS |
| title_full_unstemmed | Respons Pengguna Instagram terhadap Periklanan Paid Promote di Instagram dengan Metode CRI Berkonsep AISAS |
| title_short | Respons Pengguna Instagram terhadap Periklanan Paid Promote di Instagram dengan Metode CRI Berkonsep AISAS |
| title_sort | respons pengguna instagram terhadap periklanan paid promote di instagram dengan metode cri berkonsep aisas |
| topic | Instagram Paid Promote AISAS CRI Respons |
| url | http://ejournal.uin-suka.ac.id/saintek/JISKA/article/view/3103 |
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