Perancangan Maskot Kampanye PROKES (Program Kembali Ke Sekolah) Untuk Mendukung PTM Terbatas di SMP Bina Taruna Bandung

Mascot is a visual identity that can be used to represent an organization, event, or product. Mascot design can be applied in a campaign activity to strengthen the image and identity that is conveyed to the audience. PROKES is a socialization campaign held at SMP Bina Taruna Bandung in order to supp...

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Main Authors: Olivine Alifaprilina Supriadi, Rahmiati Aulia, Aisyi Syafikarani, Siti Hajar Komariah, Aria Ar Razi
Format: Article
Language:Indonesian
Published: Universitas Lancang Kuning 2022-10-01
Series:Dinamisia
Subjects:
Online Access:https://journal.unilak.ac.id/index.php/dinamisia/article/view/10769
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author Olivine Alifaprilina Supriadi
Rahmiati Aulia
Aisyi Syafikarani
Siti Hajar Komariah
Aria Ar Razi
author_facet Olivine Alifaprilina Supriadi
Rahmiati Aulia
Aisyi Syafikarani
Siti Hajar Komariah
Aria Ar Razi
author_sort Olivine Alifaprilina Supriadi
collection DOAJ
description Mascot is a visual identity that can be used to represent an organization, event, or product. Mascot design can be applied in a campaign activity to strengthen the image and identity that is conveyed to the audience. PROKES is a socialization campaign held at SMP Bina Taruna Bandung in order to support limited PTM (Face-to-Face Learning) activities in the school environment. The method used for the design and data collection is interpretative qualitative, with the design process being carried out in stages and in a structured manner. Based on the evaluation of the campaign, both as a whole and in the context of visual identity, the response from the residents of SMP Bina Taruna was considered good and positive. The PROKES campaign mascot is expected to be an identifier that reflects the concept of the activity.   Keywords: campaign, mascot, SMP Bina Taruna, visual identity
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language Indonesian
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spelling doaj.art-66052eb3d4f74d2aa42c29f5d5f49f4d2022-12-22T04:41:50ZindUniversitas Lancang KuningDinamisia2614-74242614-89272022-10-01651174117910.31849/dinamisia.v6i5.1076910769Perancangan Maskot Kampanye PROKES (Program Kembali Ke Sekolah) Untuk Mendukung PTM Terbatas di SMP Bina Taruna BandungOlivine Alifaprilina Supriadi0Rahmiati Aulia1Aisyi Syafikarani2Siti Hajar Komariah3Aria Ar Razi4Universitas TelkomUniversitas TelkomUniversitas TelkomUniversitas TelkomUniversitas TelkomMascot is a visual identity that can be used to represent an organization, event, or product. Mascot design can be applied in a campaign activity to strengthen the image and identity that is conveyed to the audience. PROKES is a socialization campaign held at SMP Bina Taruna Bandung in order to support limited PTM (Face-to-Face Learning) activities in the school environment. The method used for the design and data collection is interpretative qualitative, with the design process being carried out in stages and in a structured manner. Based on the evaluation of the campaign, both as a whole and in the context of visual identity, the response from the residents of SMP Bina Taruna was considered good and positive. The PROKES campaign mascot is expected to be an identifier that reflects the concept of the activity.   Keywords: campaign, mascot, SMP Bina Taruna, visual identityhttps://journal.unilak.ac.id/index.php/dinamisia/article/view/10769kampanyemaskotsmp bina tarunaidentitas visual
spellingShingle Olivine Alifaprilina Supriadi
Rahmiati Aulia
Aisyi Syafikarani
Siti Hajar Komariah
Aria Ar Razi
Perancangan Maskot Kampanye PROKES (Program Kembali Ke Sekolah) Untuk Mendukung PTM Terbatas di SMP Bina Taruna Bandung
Dinamisia
kampanye
maskot
smp bina taruna
identitas visual
title Perancangan Maskot Kampanye PROKES (Program Kembali Ke Sekolah) Untuk Mendukung PTM Terbatas di SMP Bina Taruna Bandung
title_full Perancangan Maskot Kampanye PROKES (Program Kembali Ke Sekolah) Untuk Mendukung PTM Terbatas di SMP Bina Taruna Bandung
title_fullStr Perancangan Maskot Kampanye PROKES (Program Kembali Ke Sekolah) Untuk Mendukung PTM Terbatas di SMP Bina Taruna Bandung
title_full_unstemmed Perancangan Maskot Kampanye PROKES (Program Kembali Ke Sekolah) Untuk Mendukung PTM Terbatas di SMP Bina Taruna Bandung
title_short Perancangan Maskot Kampanye PROKES (Program Kembali Ke Sekolah) Untuk Mendukung PTM Terbatas di SMP Bina Taruna Bandung
title_sort perancangan maskot kampanye prokes program kembali ke sekolah untuk mendukung ptm terbatas di smp bina taruna bandung
topic kampanye
maskot
smp bina taruna
identitas visual
url https://journal.unilak.ac.id/index.php/dinamisia/article/view/10769
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