Modeling, Evaluating, and Applying the eWoM Power of Reddit Posts
Electronic Word of Mouth (eWoM) has been largely studied for social platforms, such as Yelp and TripAdvisor, which are highly investigated in the context of digital marketing. However, it can also have interesting applications in other contexts. Therefore, it can be challenging to investigate this p...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2023-03-01
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| Series: | Big Data and Cognitive Computing |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2504-2289/7/1/47 |
| _version_ | 1797613484860506112 |
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| author | Gianluca Bonifazi Enrico Corradini Domenico Ursino Luca Virgili |
| author_facet | Gianluca Bonifazi Enrico Corradini Domenico Ursino Luca Virgili |
| author_sort | Gianluca Bonifazi |
| collection | DOAJ |
| description | Electronic Word of Mouth (eWoM) has been largely studied for social platforms, such as Yelp and TripAdvisor, which are highly investigated in the context of digital marketing. However, it can also have interesting applications in other contexts. Therefore, it can be challenging to investigate this phenomenon on generic social platforms, such as Facebook, Twitter, and Reddit. In the past literature, many authors analyzed eWoM on Facebook and Twitter, whereas it was little considered in Reddit. In this paper, we focused exactly on this last platform. In particular, we first propose a model for representing and evaluating the eWoM Power of Reddit posts. Then, we illustrate two possible applications, namely the definition of lifespan templates and the construction of profiles for Reddit posts. Lifespan templates and profiles are ultimately orthogonal to each other and can be jointly employed in several applications. |
| first_indexed | 2024-03-11T06:55:29Z |
| format | Article |
| id | doaj.art-663780b30830459eaa69bca4cf1465b0 |
| institution | Directory Open Access Journal |
| issn | 2504-2289 |
| language | English |
| last_indexed | 2024-03-11T06:55:29Z |
| publishDate | 2023-03-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Big Data and Cognitive Computing |
| spelling | doaj.art-663780b30830459eaa69bca4cf1465b02023-11-17T09:37:12ZengMDPI AGBig Data and Cognitive Computing2504-22892023-03-01714710.3390/bdcc7010047Modeling, Evaluating, and Applying the eWoM Power of Reddit PostsGianluca Bonifazi0Enrico Corradini1Domenico Ursino2Luca Virgili3Department of Information Engineering (DII), Polytechnic University of Marche, 60121 Ancona, ItalyDepartment of Information Engineering (DII), Polytechnic University of Marche, 60121 Ancona, ItalyDepartment of Information Engineering (DII), Polytechnic University of Marche, 60121 Ancona, ItalyDepartment of Information Engineering (DII), Polytechnic University of Marche, 60121 Ancona, ItalyElectronic Word of Mouth (eWoM) has been largely studied for social platforms, such as Yelp and TripAdvisor, which are highly investigated in the context of digital marketing. However, it can also have interesting applications in other contexts. Therefore, it can be challenging to investigate this phenomenon on generic social platforms, such as Facebook, Twitter, and Reddit. In the past literature, many authors analyzed eWoM on Facebook and Twitter, whereas it was little considered in Reddit. In this paper, we focused exactly on this last platform. In particular, we first propose a model for representing and evaluating the eWoM Power of Reddit posts. Then, we illustrate two possible applications, namely the definition of lifespan templates and the construction of profiles for Reddit posts. Lifespan templates and profiles are ultimately orthogonal to each other and can be jointly employed in several applications.https://www.mdpi.com/2504-2289/7/1/47Word of MoutheWoMRedditeWoM Powerpost lifespanpost lifetime |
| spellingShingle | Gianluca Bonifazi Enrico Corradini Domenico Ursino Luca Virgili Modeling, Evaluating, and Applying the eWoM Power of Reddit Posts Big Data and Cognitive Computing Word of Mouth eWoM eWoM Power post lifespan post lifetime |
| title | Modeling, Evaluating, and Applying the eWoM Power of Reddit Posts |
| title_full | Modeling, Evaluating, and Applying the eWoM Power of Reddit Posts |
| title_fullStr | Modeling, Evaluating, and Applying the eWoM Power of Reddit Posts |
| title_full_unstemmed | Modeling, Evaluating, and Applying the eWoM Power of Reddit Posts |
| title_short | Modeling, Evaluating, and Applying the eWoM Power of Reddit Posts |
| title_sort | modeling evaluating and applying the ewom power of reddit posts |
| topic | Word of Mouth eWoM eWoM Power post lifespan post lifetime |
| url | https://www.mdpi.com/2504-2289/7/1/47 |
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