Modeling, Evaluating, and Applying the eWoM Power of Reddit Posts

Modeling, Evaluating, and Applying the eWoM Power of Reddit Posts

Electronic Word of Mouth (eWoM) has been largely studied for social platforms, such as Yelp and TripAdvisor, which are highly investigated in the context of digital marketing. However, it can also have interesting applications in other contexts. Therefore, it can be challenging to investigate this p...

Full description

Bibliographic Details
Main Authors: Gianluca Bonifazi, Enrico Corradini, Domenico Ursino, Luca Virgili
Format: Article
Language:English
Published: MDPI AG 2023-03-01
Series:Big Data and Cognitive Computing
Subjects:
Word of Mouth
eWoM
Reddit
eWoM Power
post lifespan
post lifetime
Online Access:https://www.mdpi.com/2504-2289/7/1/47

Similar Items

Similar Items