The impact of information literacy on consumer’s purchase decision in digital shopping: A case study of online local clothing business
Introduction: In digital shopping, numerous factors influence the consumers’ purchase decision. Among them, information literacy plays a key role. In this regard, the current study aims to develop a model of how information literacy affects the consumers’ purchase decision in digital shopping in a l...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Yazd University
2022-01-01
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| Series: | کاوشهای مدیریت بازرگانی |
| Subjects: | |
| Online Access: | http://bar.yazd.ac.ir/article_2617_6961d35fa85e1dd0e1c04a438a405a15.pdf |
