Web Surveys Optimized for Smartphones: Are there Differences Between Computer and Smartphone Users?
This paper shows that computer users and smartphone users taking part in a web survey optimized for smartphones give responses of almost the same quality. Combining a design of one question in each page and innovative page navigation methods, we can get high quality data by both computer and smartph...
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| Format: | Article |
| Language: | English |
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GESIS - Leibniz-Institute for the Social Sciences, Mannheim
2015-12-01
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| Series: | Methoden, Daten, Analysen |
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| Online Access: | https://mda.gesis.org/index.php/mda/article/view/2015.012/40 |
| _version_ | 1798044782932525056 |
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| author | Ioannis Andreadis |
| author_facet | Ioannis Andreadis |
| author_sort | Ioannis Andreadis |
| collection | DOAJ |
| description | This paper shows that computer users and smartphone users taking part in a web survey optimized for smartphones give responses of almost the same quality. Combining a design of one question in each page and innovative page navigation methods, we can get high quality data by both computer and smartphone users. The two groups of users are also compared with regard to their precisely measured item response times. The analysis shows that using a smartphone instead of a computer increases about 20% the geometric mean of item response times. The data analyzed in this paper were collected by a smartphone-friendly web survey. All question texts are short and the response buttons are large and easy to use. As a result, there are no significant interactions between smartphone use and either the length of the question or the age of the respondent. Thus, the longer response times among smartphone users should be explored in other causes, such as the likelihood of smartphone users being distracted by their environment. |
| first_indexed | 2024-04-11T23:09:51Z |
| format | Article |
| id | doaj.art-663faf390ccb4d638100ab4b85363531 |
| institution | Directory Open Access Journal |
| issn | 1864-6956 2190-4936 |
| language | English |
| last_indexed | 2024-04-11T23:09:51Z |
| publishDate | 2015-12-01 |
| publisher | GESIS - Leibniz-Institute for the Social Sciences, Mannheim |
| record_format | Article |
| series | Methoden, Daten, Analysen |
| spelling | doaj.art-663faf390ccb4d638100ab4b853635312022-12-22T03:57:53ZengGESIS - Leibniz-Institute for the Social Sciences, MannheimMethoden, Daten, Analysen1864-69562190-49362015-12-019221322910.12758/mda.2015.012Web Surveys Optimized for Smartphones: Are there Differences Between Computer and Smartphone Users?Ioannis Andreadis0Aristotle University of ThessalonikiThis paper shows that computer users and smartphone users taking part in a web survey optimized for smartphones give responses of almost the same quality. Combining a design of one question in each page and innovative page navigation methods, we can get high quality data by both computer and smartphone users. The two groups of users are also compared with regard to their precisely measured item response times. The analysis shows that using a smartphone instead of a computer increases about 20% the geometric mean of item response times. The data analyzed in this paper were collected by a smartphone-friendly web survey. All question texts are short and the response buttons are large and easy to use. As a result, there are no significant interactions between smartphone use and either the length of the question or the age of the respondent. Thus, the longer response times among smartphone users should be explored in other causes, such as the likelihood of smartphone users being distracted by their environment.https://mda.gesis.org/index.php/mda/article/view/2015.012/40web surveysmobile surveysAJAX navigationdata qualityitem response timessmartphones |
| spellingShingle | Ioannis Andreadis Web Surveys Optimized for Smartphones: Are there Differences Between Computer and Smartphone Users? Methoden, Daten, Analysen web surveys mobile surveys AJAX navigation data quality item response times smartphones |
| title | Web Surveys Optimized for Smartphones: Are there Differences Between Computer and Smartphone Users? |
| title_full | Web Surveys Optimized for Smartphones: Are there Differences Between Computer and Smartphone Users? |
| title_fullStr | Web Surveys Optimized for Smartphones: Are there Differences Between Computer and Smartphone Users? |
| title_full_unstemmed | Web Surveys Optimized for Smartphones: Are there Differences Between Computer and Smartphone Users? |
| title_short | Web Surveys Optimized for Smartphones: Are there Differences Between Computer and Smartphone Users? |
| title_sort | web surveys optimized for smartphones are there differences between computer and smartphone users |
| topic | web surveys mobile surveys AJAX navigation data quality item response times smartphones |
| url | https://mda.gesis.org/index.php/mda/article/view/2015.012/40 |
| work_keys_str_mv | AT ioannisandreadis websurveysoptimizedforsmartphonesaretheredifferencesbetweencomputerandsmartphoneusers |