Web Surveys Optimized for Smartphones: Are there Differences Between Computer and Smartphone Users?

Web Surveys Optimized for Smartphones: Are there Differences Between Computer and Smartphone Users?

This paper shows that computer users and smartphone users taking part in a web survey optimized for smartphones give responses of almost the same quality. Combining a design of one question in each page and innovative page navigation methods, we can get high quality data by both computer and smartph...

Full description

Bibliographic Details
Main Author: Ioannis Andreadis
Format: Article
Language:English
Published: GESIS - Leibniz-Institute for the Social Sciences, Mannheim 2015-12-01
Series:Methoden, Daten, Analysen
Subjects:
web surveys
mobile surveys
AJAX navigation
data quality
item response times
smartphones
Online Access:https://mda.gesis.org/index.php/mda/article/view/2015.012/40

Similar Items

Similar Items