Contactless hospitality in a post-Covid-19 world
Purpose – This study aims to investigate the mediating effect of consumer innovativeness in the relationship between tourism inclinations and revisit intention. This study focuses on the significance of innovative technologies that help to reduce physical contact and optimize operations and services...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing
2021-12-01
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| Series: | International Hospitality Review |
| Subjects: | |
| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/IHR-08-2020-0041/full/pdf |
| _version_ | 1797789145343459328 |
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| author | Sima Rahimizhian Foad Irani |
| author_facet | Sima Rahimizhian Foad Irani |
| author_sort | Sima Rahimizhian |
| collection | DOAJ |
| description | Purpose – This study aims to investigate the mediating effect of consumer innovativeness in the relationship between tourism inclinations and revisit intention. This study focuses on the significance of innovative technologies that help to reduce physical contact and optimize operations and services to offer a direct added value to hospitality businesses and their customers. Design/methodology/approach – This study uses a self-reported survey design using an online questionnaire to collect data from randomly selected potential tourists. The survey was in English. Data collection was carried out from June to July 2020, and a valid sample of 272 responses was obtained for data analysis. Findings – The data were analyzed using ADANCO software. The study suggested that tourism inclination has both direct and indirect impacts on revisit intention through innovativeness. Originality/value – This study allows a deeper understanding of the importance of contactless and low laborer-interaction technologies that help hospitality industry to win back pandemic-sensitive customers once this outbreak is over. To do this, the mediating effect of consumer innovativeness on their intention to revisit a tourist destination post-Covid-19 was investigated. |
| first_indexed | 2024-03-13T01:46:35Z |
| format | Article |
| id | doaj.art-6645f35179ee493cb34ba826ef905512 |
| institution | Directory Open Access Journal |
| issn | 2516-8142 |
| language | English |
| last_indexed | 2024-03-13T01:46:35Z |
| publishDate | 2021-12-01 |
| publisher | Emerald Publishing |
| record_format | Article |
| series | International Hospitality Review |
| spelling | doaj.art-6645f35179ee493cb34ba826ef9055122023-07-03T08:07:10ZengEmerald PublishingInternational Hospitality Review2516-81422021-12-0135229330410.1108/IHR-08-2020-0041Contactless hospitality in a post-Covid-19 worldSima Rahimizhian0Foad Irani1Faculty of Tourism, Eastern Mediterranean University, Famagusta, North CyprusFaculty of Tourism, Eastern Mediterranean University, Famagusta, North CyprusPurpose – This study aims to investigate the mediating effect of consumer innovativeness in the relationship between tourism inclinations and revisit intention. This study focuses on the significance of innovative technologies that help to reduce physical contact and optimize operations and services to offer a direct added value to hospitality businesses and their customers. Design/methodology/approach – This study uses a self-reported survey design using an online questionnaire to collect data from randomly selected potential tourists. The survey was in English. Data collection was carried out from June to July 2020, and a valid sample of 272 responses was obtained for data analysis. Findings – The data were analyzed using ADANCO software. The study suggested that tourism inclination has both direct and indirect impacts on revisit intention through innovativeness. Originality/value – This study allows a deeper understanding of the importance of contactless and low laborer-interaction technologies that help hospitality industry to win back pandemic-sensitive customers once this outbreak is over. To do this, the mediating effect of consumer innovativeness on their intention to revisit a tourist destination post-Covid-19 was investigated.https://www.emerald.com/insight/content/doi/10.1108/IHR-08-2020-0041/full/pdfCovid-19Touch-less technologyTourism inclinationsInnovativenessRevisit intentionHospitality |
| spellingShingle | Sima Rahimizhian Foad Irani Contactless hospitality in a post-Covid-19 world International Hospitality Review Covid-19 Touch-less technology Tourism inclinations Innovativeness Revisit intention Hospitality |
| title | Contactless hospitality in a post-Covid-19 world |
| title_full | Contactless hospitality in a post-Covid-19 world |
| title_fullStr | Contactless hospitality in a post-Covid-19 world |
| title_full_unstemmed | Contactless hospitality in a post-Covid-19 world |
| title_short | Contactless hospitality in a post-Covid-19 world |
| title_sort | contactless hospitality in a post covid 19 world |
| topic | Covid-19 Touch-less technology Tourism inclinations Innovativeness Revisit intention Hospitality |
| url | https://www.emerald.com/insight/content/doi/10.1108/IHR-08-2020-0041/full/pdf |
| work_keys_str_mv | AT simarahimizhian contactlesshospitalityinapostcovid19world AT foadirani contactlesshospitalityinapostcovid19world |