The mediatization of ethical consumption
Over the years, mediatization studies have investigated the influence of media in numerous sections of contemporary society. One area that has received limited attention is the mediatization of consumption, particularly issues concerning ethical consumption. This article presents a study of how medi...
| Main Author: | |
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| Format: | Article |
| Language: | Danish |
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Sammenslutningen af Medieforskere i Danmark (SMID)
2013-06-01
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| Series: | MedieKultur: Journal of Media and Communication Research |
| Subjects: | |
| Online Access: | https://tidsskrift.dk/mediekultur/article/view/7274 |
| _version_ | 1818936770480308224 |
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| author | Mikkel Fugl Eskjær |
| author_facet | Mikkel Fugl Eskjær |
| author_sort | Mikkel Fugl Eskjær |
| collection | DOAJ |
| description | Over the years, mediatization studies have investigated the influence of media in numerous sections of contemporary society. One area that has received limited attention is the mediatization of consumption, particularly issues concerning ethical consumption. This article presents a study of how mediatization is transforming modern consumption and contributing to the mainstreaming of ethical consumption. Based on a study of a Danish online eco-store, the article argues that modern ethical consumption increasingly depends on new media practices to present sustainable consumption as practical and fashionable while effacing underlying processes of rationalisation and commercialisation. |
| first_indexed | 2024-12-20T05:41:21Z |
| format | Article |
| id | doaj.art-664b30ad1bfe4765aebd6324519e1f4d |
| institution | Directory Open Access Journal |
| issn | 0900-9671 1901-9726 |
| language | Danish |
| last_indexed | 2024-12-20T05:41:21Z |
| publishDate | 2013-06-01 |
| publisher | Sammenslutningen af Medieforskere i Danmark (SMID) |
| record_format | Article |
| series | MedieKultur: Journal of Media and Communication Research |
| spelling | doaj.art-664b30ad1bfe4765aebd6324519e1f4d2022-12-21T19:51:27ZdanSammenslutningen af Medieforskere i Danmark (SMID)MedieKultur: Journal of Media and Communication Research0900-96711901-97262013-06-01295410.7146/mediekultur.v29i54.72746901The mediatization of ethical consumptionMikkel Fugl Eskjær0Aalborg University CopenhagenOver the years, mediatization studies have investigated the influence of media in numerous sections of contemporary society. One area that has received limited attention is the mediatization of consumption, particularly issues concerning ethical consumption. This article presents a study of how mediatization is transforming modern consumption and contributing to the mainstreaming of ethical consumption. Based on a study of a Danish online eco-store, the article argues that modern ethical consumption increasingly depends on new media practices to present sustainable consumption as practical and fashionable while effacing underlying processes of rationalisation and commercialisation.https://tidsskrift.dk/mediekultur/article/view/7274Mediatizationmedia sociologyethical consumption, environmental communication |
| spellingShingle | Mikkel Fugl Eskjær The mediatization of ethical consumption MedieKultur: Journal of Media and Communication Research Mediatization media sociology ethical consumption, environmental communication |
| title | The mediatization of ethical consumption |
| title_full | The mediatization of ethical consumption |
| title_fullStr | The mediatization of ethical consumption |
| title_full_unstemmed | The mediatization of ethical consumption |
| title_short | The mediatization of ethical consumption |
| title_sort | mediatization of ethical consumption |
| topic | Mediatization media sociology ethical consumption, environmental communication |
| url | https://tidsskrift.dk/mediekultur/article/view/7274 |
| work_keys_str_mv | AT mikkelfugleskjær themediatizationofethicalconsumption AT mikkelfugleskjær mediatizationofethicalconsumption |