Let the Weakest Link Go! Empirical Explorations on the Relative Importance of Weak and Strong Ties on Social Networking Sites

Theoretical approaches as well as empirical results in the area of social capital accumulation on social networking sites suggest that weak ties/bridging versus strong ties/bonding social capital should be distinguished and that while bonding social capital is connected to emotional support, bridgin...

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Main Authors: Nicole C. Krämer, Leonie Rösner, Sabrina C. Eimler, Stephan Winter, German Neubaum
Format: Article
Language:English
Published: MDPI AG 2014-12-01
Series:Societies
Subjects:
Online Access:http://www.mdpi.com/2075-4698/4/4/785
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author Nicole C. Krämer
Leonie Rösner
Sabrina C. Eimler
Stephan Winter
German Neubaum
author_facet Nicole C. Krämer
Leonie Rösner
Sabrina C. Eimler
Stephan Winter
German Neubaum
author_sort Nicole C. Krämer
collection DOAJ
description Theoretical approaches as well as empirical results in the area of social capital accumulation on social networking sites suggest that weak ties/bridging versus strong ties/bonding social capital should be distinguished and that while bonding social capital is connected to emotional support, bridging social capital entails the provision of information. Additionally, recent studies imply the notion that weak ties/bridging social capital are gaining increasing importance in today’s social media environments. By means of a survey (N = 317) we challenged these presuppositions by assessing the social support functions that are ascribed to three different types of contacts from participants’ network (weak, medium, or strong tie). In contrast to theoretical assumptions, we do not find that weak ties are experienced to supply informational support whereas strong ties first and foremost provide emotional support. Instead we find that within social networking sites, strong ties are perceived to provide both emotional and informational support and weak ties are perceived as less important than recent literature assumes.
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spelling doaj.art-665ae9d144864e27badd10bb3b0ee49b2022-12-22T01:43:11ZengMDPI AGSocieties2075-46982014-12-014478580910.3390/soc4040785soc4040785Let the Weakest Link Go! Empirical Explorations on the Relative Importance of Weak and Strong Ties on Social Networking SitesNicole C. Krämer0Leonie Rösner1Sabrina C. Eimler2Stephan Winter3German Neubaum4Social Psychology: Media and Communication, Faculty of Engineering, University of Duisburg-Essen, Forsthausweg 2, Duisburg 47057, GermanySocial Psychology: Media and Communication, Faculty of Engineering, University of Duisburg-Essen, Forsthausweg 2, Duisburg 47057, GermanySocial Psychology: Media and Communication, Faculty of Engineering, University of Duisburg-Essen, Forsthausweg 2, Duisburg 47057, GermanySocial Psychology: Media and Communication, Faculty of Engineering, University of Duisburg-Essen, Forsthausweg 2, Duisburg 47057, GermanySocial Psychology: Media and Communication, Faculty of Engineering, University of Duisburg-Essen, Forsthausweg 2, Duisburg 47057, GermanyTheoretical approaches as well as empirical results in the area of social capital accumulation on social networking sites suggest that weak ties/bridging versus strong ties/bonding social capital should be distinguished and that while bonding social capital is connected to emotional support, bridging social capital entails the provision of information. Additionally, recent studies imply the notion that weak ties/bridging social capital are gaining increasing importance in today’s social media environments. By means of a survey (N = 317) we challenged these presuppositions by assessing the social support functions that are ascribed to three different types of contacts from participants’ network (weak, medium, or strong tie). In contrast to theoretical assumptions, we do not find that weak ties are experienced to supply informational support whereas strong ties first and foremost provide emotional support. Instead we find that within social networking sites, strong ties are perceived to provide both emotional and informational support and weak ties are perceived as less important than recent literature assumes.http://www.mdpi.com/2075-4698/4/4/785social capitalbridging/bonding social capitalsocial support onlinesocial networking sites
spellingShingle Nicole C. Krämer
Leonie Rösner
Sabrina C. Eimler
Stephan Winter
German Neubaum
Let the Weakest Link Go! Empirical Explorations on the Relative Importance of Weak and Strong Ties on Social Networking Sites
Societies
social capital
bridging/bonding social capital
social support online
social networking sites
title Let the Weakest Link Go! Empirical Explorations on the Relative Importance of Weak and Strong Ties on Social Networking Sites
title_full Let the Weakest Link Go! Empirical Explorations on the Relative Importance of Weak and Strong Ties on Social Networking Sites
title_fullStr Let the Weakest Link Go! Empirical Explorations on the Relative Importance of Weak and Strong Ties on Social Networking Sites
title_full_unstemmed Let the Weakest Link Go! Empirical Explorations on the Relative Importance of Weak and Strong Ties on Social Networking Sites
title_short Let the Weakest Link Go! Empirical Explorations on the Relative Importance of Weak and Strong Ties on Social Networking Sites
title_sort let the weakest link go empirical explorations on the relative importance of weak and strong ties on social networking sites
topic social capital
bridging/bonding social capital
social support online
social networking sites
url http://www.mdpi.com/2075-4698/4/4/785
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