Personal brand and integrated marketing communications
Personal brand and branding of people is a relatively new concept in the field of branding. A distinctive and positive image of a particular personal brand can represent significant leverage for successful positioning of new products on the market. The aim of this paper is to describe how to build a...
| Principais autores: | , , |
|---|---|
| Formato: | Artigo |
| Idioma: | English |
| Publicado em: |
University Dzon Nezbit
2018-01-01
|
| coleção: | Megatrend Revija |
| Assuntos: | |
| Acesso em linha: | https://scindeks-clanci.ceon.rs/data/pdf/1820-3159/2018/1820-31591801177M.pdf |
| Resumo: | Personal brand and branding of people is a relatively new concept in the field of branding. A distinctive and positive image of a particular personal brand can represent significant leverage for successful positioning of new products on the market. The aim of this paper is to describe how to build and develop a personal brand and how to maintain and operate the integrated marketing communication. |
|---|---|
| ISSN: | 1820-3159 2560-3329 |