Personal brand and integrated marketing communications
Personal brand and branding of people is a relatively new concept in the field of branding. A distinctive and positive image of a particular personal brand can represent significant leverage for successful positioning of new products on the market. The aim of this paper is to describe how to build a...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
University Dzon Nezbit
2018-01-01
|
| Series: | Megatrend Revija |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/1820-3159/2018/1820-31591801177M.pdf |
| _version_ | 1811268652777865216 |
|---|---|
| author | Milovanović Svetislav Lukinović Mario Baltezarević Radoslav |
| author_facet | Milovanović Svetislav Lukinović Mario Baltezarević Radoslav |
| author_sort | Milovanović Svetislav |
| collection | DOAJ |
| description | Personal brand and branding of people is a relatively new concept in the field of branding. A distinctive and positive image of a particular personal brand can represent significant leverage for successful positioning of new products on the market. The aim of this paper is to describe how to build and develop a personal brand and how to maintain and operate the integrated marketing communication. |
| first_indexed | 2024-04-12T21:26:40Z |
| format | Article |
| id | doaj.art-666df53fd6e149d3b3bc90a0429585ae |
| institution | Directory Open Access Journal |
| issn | 1820-3159 2560-3329 |
| language | English |
| last_indexed | 2024-04-12T21:26:40Z |
| publishDate | 2018-01-01 |
| publisher | University Dzon Nezbit |
| record_format | Article |
| series | Megatrend Revija |
| spelling | doaj.art-666df53fd6e149d3b3bc90a0429585ae2022-12-22T03:16:08ZengUniversity Dzon NezbitMegatrend Revija1820-31592560-33292018-01-011511771861820-31591801177MPersonal brand and integrated marketing communicationsMilovanović Svetislav0Lukinović Mario1Baltezarević Radoslav2Visoka škola akademskih studija 'Dositej', BeogradUniverzitet Union, Pravni fakultet, BeogradUniverzitet Bahrein, BahreinPersonal brand and branding of people is a relatively new concept in the field of branding. A distinctive and positive image of a particular personal brand can represent significant leverage for successful positioning of new products on the market. The aim of this paper is to describe how to build and develop a personal brand and how to maintain and operate the integrated marketing communication.https://scindeks-clanci.ceon.rs/data/pdf/1820-3159/2018/1820-31591801177M.pdfbrandpersonal brandingintegrated marketing communications |
| spellingShingle | Milovanović Svetislav Lukinović Mario Baltezarević Radoslav Personal brand and integrated marketing communications Megatrend Revija brand personal branding integrated marketing communications |
| title | Personal brand and integrated marketing communications |
| title_full | Personal brand and integrated marketing communications |
| title_fullStr | Personal brand and integrated marketing communications |
| title_full_unstemmed | Personal brand and integrated marketing communications |
| title_short | Personal brand and integrated marketing communications |
| title_sort | personal brand and integrated marketing communications |
| topic | brand personal branding integrated marketing communications |
| url | https://scindeks-clanci.ceon.rs/data/pdf/1820-3159/2018/1820-31591801177M.pdf |
| work_keys_str_mv | AT milovanovicsvetislav personalbrandandintegratedmarketingcommunications AT lukinovicmario personalbrandandintegratedmarketingcommunications AT baltezarevicradoslav personalbrandandintegratedmarketingcommunications |