Personal brand and integrated marketing communications
Personal brand and branding of people is a relatively new concept in the field of branding. A distinctive and positive image of a particular personal brand can represent significant leverage for successful positioning of new products on the market. The aim of this paper is to describe how to build a...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University Dzon Nezbit
2018-01-01
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| Series: | Megatrend Revija |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/1820-3159/2018/1820-31591801177M.pdf |