THE ROLE OF BRAND IMAGE TO MEDIATE THE EFFECT OF SALES PROMOTION ON THE CUSTOMER REPURCHASE INTENTION OF CHATIME

THE ROLE OF BRAND IMAGE TO MEDIATE THE EFFECT OF SALES PROMOTION ON THE CUSTOMER REPURCHASE INTENTION OF CHATIME

The increasingly fierce business competition in the bubble drink industry influences the company's strategy to retain customers. One of the bubble drink companies in Bali is Chatime. Chatime must be able to carry out the right strategy so that consumers feel interested and have the intention to...

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Bibliographic Details
Main Authors: Suwardana I K.D., Kusumadewi N.M.W.
Format: Article
Language:English
Published: iVolga Press 2023-07-01
Series:Eurasia: Economics & Business
Subjects:
sales promotion
brand image
repurchase intention
Online Access:http://econeurasia.com/issue-2023-07/article_07.pdf

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