STRATEGIC MANAGEMENT OF THE MARKETING POLICY OF THE EXAMPLE OF BANDEROL LTD
The purpose of the present study is to analyze the strategic management of the marketing policy of the Bulgarian market of an international company which has already five years presence in our country - BANDEROL. The company is headquartered in Bulgaria but has a presence in a number of European cou...
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| Format: | Article |
| Language: | English |
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Military University of Technology, Warsaw, Poland
2018-03-01
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| Series: | Defence Science Review |
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| Online Access: | http://www.defencesciencereview.com.pl/pdf-119613-48379?filename=STRATEGIC%20MANAGEMENT%20OF.pdf |
| _version_ | 1811181615045410816 |
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| author | Nikolay ANDREEV |
| author_facet | Nikolay ANDREEV |
| author_sort | Nikolay ANDREEV |
| collection | DOAJ |
| description | The purpose of the present study is to analyze the strategic management of the marketing policy of the Bulgarian market of an international company which has already five years presence in our country - BANDEROL. The company is headquartered in Bulgaria but has a presence in a number of European countries. The tasks are placed to achieve the objective related to clarify theoretically some basic aspects of marketing policy, presentation of the company "excise stamp", analysis of the main activities in the quality of goods company, and analysis of marketing policy company. |
| first_indexed | 2024-04-11T09:19:13Z |
| format | Article |
| id | doaj.art-668b37cb8da748a2bee31441dc244062 |
| institution | Directory Open Access Journal |
| issn | 2450-6869 2719-6763 |
| language | English |
| last_indexed | 2024-04-11T09:19:13Z |
| publishDate | 2018-03-01 |
| publisher | Military University of Technology, Warsaw, Poland |
| record_format | Article |
| series | Defence Science Review |
| spelling | doaj.art-668b37cb8da748a2bee31441dc2440622022-12-22T04:32:14ZengMilitary University of Technology, Warsaw, PolandDefence Science Review2450-68692719-67632018-03-01516116810.5604/01.3001.0012.9753STRATEGIC MANAGEMENT OF THE MARKETING POLICY OF THE EXAMPLE OF BANDEROL LTDNikolay ANDREEV0 VASIL LEVSKI NATIONAL MILITARY UNIVERSITY, BULGARIAThe purpose of the present study is to analyze the strategic management of the marketing policy of the Bulgarian market of an international company which has already five years presence in our country - BANDEROL. The company is headquartered in Bulgaria but has a presence in a number of European countries. The tasks are placed to achieve the objective related to clarify theoretically some basic aspects of marketing policy, presentation of the company "excise stamp", analysis of the main activities in the quality of goods company, and analysis of marketing policy company.http://www.defencesciencereview.com.pl/pdf-119613-48379?filename=STRATEGIC%20MANAGEMENT%20OF.pdfstrategic managementmarketing policy |
| spellingShingle | Nikolay ANDREEV STRATEGIC MANAGEMENT OF THE MARKETING POLICY OF THE EXAMPLE OF BANDEROL LTD Defence Science Review strategic management marketing policy |
| title | STRATEGIC MANAGEMENT OF THE MARKETING POLICY OF THE EXAMPLE OF BANDEROL LTD |
| title_full | STRATEGIC MANAGEMENT OF THE MARKETING POLICY OF THE EXAMPLE OF BANDEROL LTD |
| title_fullStr | STRATEGIC MANAGEMENT OF THE MARKETING POLICY OF THE EXAMPLE OF BANDEROL LTD |
| title_full_unstemmed | STRATEGIC MANAGEMENT OF THE MARKETING POLICY OF THE EXAMPLE OF BANDEROL LTD |
| title_short | STRATEGIC MANAGEMENT OF THE MARKETING POLICY OF THE EXAMPLE OF BANDEROL LTD |
| title_sort | strategic management of the marketing policy of the example of banderol ltd |
| topic | strategic management marketing policy |
| url | http://www.defencesciencereview.com.pl/pdf-119613-48379?filename=STRATEGIC%20MANAGEMENT%20OF.pdf |
| work_keys_str_mv | AT nikolayandreev strategicmanagementofthemarketingpolicyoftheexampleofbanderolltd |