STRATEGIC MANAGEMENT OF THE MARKETING POLICY OF THE EXAMPLE OF BANDEROL LTD
The purpose of the present study is to analyze the strategic management of the marketing policy of the Bulgarian market of an international company which has already five years presence in our country - BANDEROL. The company is headquartered in Bulgaria but has a presence in a number of European cou...
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| Format: | Article |
| Language: | English |
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Military University of Technology, Warsaw, Poland
2018-03-01
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| Series: | Defence Science Review |
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| Online Access: | http://www.defencesciencereview.com.pl/pdf-119613-48379?filename=STRATEGIC%20MANAGEMENT%20OF.pdf |