Presence of Banks on Social Networks in Bosnia and Herzegovina
Background: Social networks allow real-time interaction that enhances a bank’s ability to respond to customers in a timely, intuitive and personalized manner. By using social networks, banks can improve the understanding of their clients and bank’s products they need. Also, banks can enhance relatio...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2017-09-01
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| Series: | Business Systems Research |
| Subjects: | |
| Online Access: | https://doi.org/10.1515/bsrj-2017-0016 |
| _version_ | 1811342233252659200 |
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| author | Mabić Mirela Gašpar Dražena Lucović Damir |
| author_facet | Mabić Mirela Gašpar Dražena Lucović Damir |
| author_sort | Mabić Mirela |
| collection | DOAJ |
| description | Background: Social networks allow real-time interaction that enhances a bank’s ability to respond to customers in a timely, intuitive and personalized manner. By using social networks, banks can improve the understanding of their clients and bank’s products they need. Also, banks can enhance relations with clients and strengthen their brand through raising client loyalty. |
| first_indexed | 2024-04-13T19:08:01Z |
| format | Article |
| id | doaj.art-66cdfe7d08bf4caf9ee08a83882b7fed |
| institution | Directory Open Access Journal |
| issn | 1847-9375 |
| language | English |
| last_indexed | 2024-04-13T19:08:01Z |
| publishDate | 2017-09-01 |
| publisher | Sciendo |
| record_format | Article |
| series | Business Systems Research |
| spelling | doaj.art-66cdfe7d08bf4caf9ee08a83882b7fed2022-12-22T02:33:56ZengSciendoBusiness Systems Research1847-93752017-09-0182597010.1515/bsrj-2017-0016bsrj-2017-0016Presence of Banks on Social Networks in Bosnia and HerzegovinaMabić Mirela0Gašpar Dražena1Lucović Damir2University of Mostar, Faculty of Economics, Bosnia and HerzegovinaUniversity of Mostar, Faculty of Economics, Bosnia and HerzegovinaUniversity of Mostar, Faculty of Economics, Bosnia and HerzegovinaBackground: Social networks allow real-time interaction that enhances a bank’s ability to respond to customers in a timely, intuitive and personalized manner. By using social networks, banks can improve the understanding of their clients and bank’s products they need. Also, banks can enhance relations with clients and strengthen their brand through raising client loyalty.https://doi.org/10.1515/bsrj-2017-0016banksocial networkfacebookyoutubed83g21l86 |
| spellingShingle | Mabić Mirela Gašpar Dražena Lucović Damir Presence of Banks on Social Networks in Bosnia and Herzegovina Business Systems Research bank social network youtube d83 g21 l86 |
| title | Presence of Banks on Social Networks in Bosnia and Herzegovina |
| title_full | Presence of Banks on Social Networks in Bosnia and Herzegovina |
| title_fullStr | Presence of Banks on Social Networks in Bosnia and Herzegovina |
| title_full_unstemmed | Presence of Banks on Social Networks in Bosnia and Herzegovina |
| title_short | Presence of Banks on Social Networks in Bosnia and Herzegovina |
| title_sort | presence of banks on social networks in bosnia and herzegovina |
| topic | bank social network youtube d83 g21 l86 |
| url | https://doi.org/10.1515/bsrj-2017-0016 |
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