The Effect of Corporate Social Responsibility (CSR) on Employees’ Performance (EP): A Mediating Role of Organization Commitment (OC) in the Multinationals Companies (MNCs) of Pakistan
CSR appears to affect employee attitudes and behaviors, according to previous studies. However, actual evidence is scarce, especially in developing economies like Pakistan. As a result, the purpose of this research is to enrich the present literature on corporate social responsibility by analyzing...
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| Format: | Article |
| Language: | English |
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National University of Modern Languages (NUML), Islamabad
2022-08-01
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| Series: | NUML International Journal of Business & Management |
| Subjects: | |
| Online Access: | https://nijbm.numl.edu.pk/index.php/BM/article/view/97 |
| _version_ | 1811212349411950592 |
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| author | Omer Sagheer Muhammad Umer Sehrish Aslam |
| author_facet | Omer Sagheer Muhammad Umer Sehrish Aslam |
| author_sort | Omer Sagheer |
| collection | DOAJ |
| description |
CSR appears to affect employee attitudes and behaviors, according to previous studies. However, actual evidence is scarce, especially in developing economies like Pakistan. As a result, the purpose of this research is to enrich the present literature on corporate social responsibility by analyzing the influence of CSR on employee performance by employing social identity theory. In addition, the role of Organization Commitment (OC) has been investigated in the current study. To conduct the study, the data were collected from employees of the six Multinationals Companies (MNCs) of Pakistan which are: “Jazz, Careem, Attock Refinery Limited, Berger Paints Pakistan, and McDonald's, Pakistan”. The findings of the study show that corporate social responsibility (CSR) has a major effect on employee performance and commitment. The results also show that OC mediates the link between CSR and employee performance to some degree. In addition, it helps in the administration of organizations by promoting employee commitment through corporate social responsibility activities. Additionally, the organization's reputation can be enhanced as a result of improved employee performance and increased corporate social responsibility.
Keywords: Organizational Commitment (OC), Employee Performance, Multinationals Companies (MNCs), Pakistan, and The Social Identity Theory
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| first_indexed | 2024-04-12T05:28:00Z |
| format | Article |
| id | doaj.art-66d58ed0734648098811822f222b79cb |
| institution | Directory Open Access Journal |
| issn | 2410-5392 2521-473X |
| language | English |
| last_indexed | 2024-04-12T05:28:00Z |
| publishDate | 2022-08-01 |
| publisher | National University of Modern Languages (NUML), Islamabad |
| record_format | Article |
| series | NUML International Journal of Business & Management |
| spelling | doaj.art-66d58ed0734648098811822f222b79cb2022-12-22T03:46:13ZengNational University of Modern Languages (NUML), IslamabadNUML International Journal of Business & Management2410-53922521-473X2022-08-0117110.52015/nijbm.v17i1.97The Effect of Corporate Social Responsibility (CSR) on Employees’ Performance (EP): A Mediating Role of Organization Commitment (OC) in the Multinationals Companies (MNCs) of PakistanOmer Sagheer0Muhammad Umer1Sehrish Aslam2CASE Institute of Technology CASE Institute of Technology International Islamic University, Islamabad (IIUI) CSR appears to affect employee attitudes and behaviors, according to previous studies. However, actual evidence is scarce, especially in developing economies like Pakistan. As a result, the purpose of this research is to enrich the present literature on corporate social responsibility by analyzing the influence of CSR on employee performance by employing social identity theory. In addition, the role of Organization Commitment (OC) has been investigated in the current study. To conduct the study, the data were collected from employees of the six Multinationals Companies (MNCs) of Pakistan which are: “Jazz, Careem, Attock Refinery Limited, Berger Paints Pakistan, and McDonald's, Pakistan”. The findings of the study show that corporate social responsibility (CSR) has a major effect on employee performance and commitment. The results also show that OC mediates the link between CSR and employee performance to some degree. In addition, it helps in the administration of organizations by promoting employee commitment through corporate social responsibility activities. Additionally, the organization's reputation can be enhanced as a result of improved employee performance and increased corporate social responsibility. Keywords: Organizational Commitment (OC), Employee Performance, Multinationals Companies (MNCs), Pakistan, and The Social Identity Theory https://nijbm.numl.edu.pk/index.php/BM/article/view/97Corporate Social Responsibility |
| spellingShingle | Omer Sagheer Muhammad Umer Sehrish Aslam The Effect of Corporate Social Responsibility (CSR) on Employees’ Performance (EP): A Mediating Role of Organization Commitment (OC) in the Multinationals Companies (MNCs) of Pakistan NUML International Journal of Business & Management Corporate Social Responsibility |
| title | The Effect of Corporate Social Responsibility (CSR) on Employees’ Performance (EP): A Mediating Role of Organization Commitment (OC) in the Multinationals Companies (MNCs) of Pakistan |
| title_full | The Effect of Corporate Social Responsibility (CSR) on Employees’ Performance (EP): A Mediating Role of Organization Commitment (OC) in the Multinationals Companies (MNCs) of Pakistan |
| title_fullStr | The Effect of Corporate Social Responsibility (CSR) on Employees’ Performance (EP): A Mediating Role of Organization Commitment (OC) in the Multinationals Companies (MNCs) of Pakistan |
| title_full_unstemmed | The Effect of Corporate Social Responsibility (CSR) on Employees’ Performance (EP): A Mediating Role of Organization Commitment (OC) in the Multinationals Companies (MNCs) of Pakistan |
| title_short | The Effect of Corporate Social Responsibility (CSR) on Employees’ Performance (EP): A Mediating Role of Organization Commitment (OC) in the Multinationals Companies (MNCs) of Pakistan |
| title_sort | effect of corporate social responsibility csr on employees performance ep a mediating role of organization commitment oc in the multinationals companies mncs of pakistan |
| topic | Corporate Social Responsibility |
| url | https://nijbm.numl.edu.pk/index.php/BM/article/view/97 |
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