The Influence of Live Streaming, Brand Awareness, and Brand Image on Purchase Interest in Shopee E-Commerce among Students of Universitas Muhammadiyah Surakarta

The Influence of Live Streaming, Brand Awareness, and Brand Image on Purchase Interest in Shopee E-Commerce among Students of Universitas Muhammadiyah Surakarta

This research provides an in-depth understanding of the factors that influence Universitas Muhammadiyah Surakarta students' buying interest in Shopee e-commerce. One of the findings shows that Live Streaming does not have a significant influence on purchasing interest on the platform. Neverthe...

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Bibliographic Details
Main Authors: Revi Oktaviani Purwaningrum, Edy Purwo Saputro
Format: Article
Language:English
Published: Universitas KH Abdul Chalim, Prodi Ekonomi Syariah 2024-03-01
Series:Indonesian Interdisciplinary Journal of Sharia Economics
Subjects:
Live Streaming
Brand Awareness
Brand Image
Purchase Interest
E-Commerce
Online Access:https://e-journal.uac.ac.id/index.php/iijse/article/view/4751

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