Can Voice Reviews Enhance Trust in Voice Shopping? The Effects of Voice Reviews on Trust and Purchase Intention in Voice Shopping
Despite the high expectations of the voice shopping market, the impact of reviews and product types on voice commerce has yet to be explored. The purpose of this study is to investigate the effect of reviews and product types on users’ trust and purchase intentions in voice shopping. We explore user...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2022-10-01
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| Series: | Applied Sciences |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2076-3417/12/20/10674 |