Exhibition Activity of Tourist Enterprise in the Context of Information Society
One of the most effective means of presenting and promoting the results of social, economic, scientific and managerial activities is exhibition activity. Exhibition events perform an important function in the development of the modern information society and are of regional, national and internati...
| Main Authors: | , |
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| Format: | Article |
| Language: | Russian |
| Published: |
Transbaikal State University
2021-04-01
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| Series: | Гуманитарный вектор |
| Subjects: | |
| Online Access: | http://zabvektor.com/wp-content/uploads/270421070412-Lihanova,%20Titova.pdf |
| Summary: | One of the most effective means of presenting and promoting the results of social, economic, scientific and
managerial activities is exhibition activity. Exhibition events perform an important function in the development of
the modern information society and are of regional, national and international significance. The ongoing global
changes in the world economy cause the process of increasing internationalization of the market, increasing of
international division of labor and the volume of global sales and direct investment.
Achievements of countries should be presented at international exhibitions and though exhibitions become
the center of information concentration about scientific, technical and socio-economic achievements of mankind.
The purpose of this study is to analyze the exhibition activities on the example of the travel agency “Majestic-
Tour” and to develop recommendations for its participation in the exhibition “Leisure-2021”. To conduct the
study, we used sources of scientific and informational nature, as well as reporting documentation on the exhibition activities of the travel agency. The authors analyze the concept of an exhibition and identify the main features
of its organization for a tourist enterprise, analyze the exhibition activities of the travel agency “Majestic-Tour” for
the period 2019–2020, identify the main problematic aspects of the organization of this type of activity and offer
recommendations for its improvement as a factor in the formation of modern information society. |
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| ISSN: | 1996-7853 2542-0038 |