Generation Z’s Interest In Using Online Shop Applications From User Interface And Usability Factors

Generation Z’s Interest In Using Online Shop Applications From User Interface And Usability Factors

This research aims to analyze and show the influence of user interface and usability on interest in using the Shopee application among Generation Z in Medan City and its surroundings. This type of research uses a quantitative approach. The population of this research is all Generation Z users of the...

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Bibliographic Details
Main Authors: Imamsyah Imamsyah, Nurbaiti Nurbaiti, Budi Dharma
Format: Article
Language:English
Published: PPPM Sekolah Tinggi Ilmu Ekonomi (STIE) Syariah Bengkalis 2023-12-01
Series:Iqtishaduna: Jurnal Ilmiah Ekonomi Kita
Subjects:
interest
gen z
user interface
usability
shopee
Online Access:https://ejournal.stiesyariahbengkalis.ac.id/index.php/iqtishaduna/article/view/1567

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