PREFERENCES OF COFFEE CONSUMERS ON SERBIAN MARKET
Many citizens of Serbia consider coffee as indispensable food in daily nutrition, so nowadays drinking of coffee turns into a social phenomenon embodied in irreplaceable accomplice in almost all meetings of people. The main goal of this paper are the factors that determine demand and consumption...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Naučno društvo agrarnih ekonomista Balkana, Beograd; Institut za ekonomiku poljoprivrede, Beograd i Akademija ekonomskih nauka, Bukurešt
2012-04-01
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| Series: | Ekonomika Poljoprivrede (1979) |
| Subjects: | |
| Online Access: | https://www.ea.bg.ac.rs/index.php/EA/article/view/632 |
| _version_ | 1797825112606507008 |
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| author | Branislav Vlahović Marko Jeločnik Velibor Potrebić |
| author_facet | Branislav Vlahović Marko Jeločnik Velibor Potrebić |
| author_sort | Branislav Vlahović |
| collection | DOAJ |
| description |
Many citizens of Serbia consider coffee as indispensable food in daily nutrition, so nowadays drinking of coffee turns into a social phenomenon embodied in irreplaceable accomplice in almost all meetings of people.
The main goal of this paper are the factors that determine demand and consumption of coffee, i.e. to gain insight in consumers preferences, motives, attitudes and interests to buy products that contain coffee in the Republic of Serbia. According to that, during 2011 was conducted market research (survey), based on previously created questionnaire. Paper also provides comparison with results obtained by similar survey in 2006 in order to notice the level of consumers attitudes move in last few years.
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| first_indexed | 2024-03-13T10:48:16Z |
| format | Article |
| id | doaj.art-671d4877295c4562ab003a1f8cbb8a3d |
| institution | Directory Open Access Journal |
| issn | 0352-3462 2334-8453 |
| language | English |
| last_indexed | 2024-03-13T10:48:16Z |
| publishDate | 2012-04-01 |
| publisher | Naučno društvo agrarnih ekonomista Balkana, Beograd; Institut za ekonomiku poljoprivrede, Beograd i Akademija ekonomskih nauka, Bukurešt |
| record_format | Article |
| series | Ekonomika Poljoprivrede (1979) |
| spelling | doaj.art-671d4877295c4562ab003a1f8cbb8a3d2023-05-17T16:59:27ZengNaučno društvo agrarnih ekonomista Balkana, Beograd; Institut za ekonomiku poljoprivrede, Beograd i Akademija ekonomskih nauka, BukureštEkonomika Poljoprivrede (1979)0352-34622334-84532012-04-0159Special nuPREFERENCES OF COFFEE CONSUMERS ON SERBIAN MARKETBranislav Vlahović0Marko Jeločnik1Velibor Potrebić2Full professor, Faculty of agriculture Novi SadResearcher assistant, Institute of agricultural economics BelgradeResearcher assistant, Institute of agricultural economics Belgrade Many citizens of Serbia consider coffee as indispensable food in daily nutrition, so nowadays drinking of coffee turns into a social phenomenon embodied in irreplaceable accomplice in almost all meetings of people. The main goal of this paper are the factors that determine demand and consumption of coffee, i.e. to gain insight in consumers preferences, motives, attitudes and interests to buy products that contain coffee in the Republic of Serbia. According to that, during 2011 was conducted market research (survey), based on previously created questionnaire. Paper also provides comparison with results obtained by similar survey in 2006 in order to notice the level of consumers attitudes move in last few years. https://www.ea.bg.ac.rs/index.php/EA/article/view/632market research, coffee, consumption, Serbia |
| spellingShingle | Branislav Vlahović Marko Jeločnik Velibor Potrebić PREFERENCES OF COFFEE CONSUMERS ON SERBIAN MARKET Ekonomika Poljoprivrede (1979) market research, coffee, consumption, Serbia |
| title | PREFERENCES OF COFFEE CONSUMERS ON SERBIAN MARKET |
| title_full | PREFERENCES OF COFFEE CONSUMERS ON SERBIAN MARKET |
| title_fullStr | PREFERENCES OF COFFEE CONSUMERS ON SERBIAN MARKET |
| title_full_unstemmed | PREFERENCES OF COFFEE CONSUMERS ON SERBIAN MARKET |
| title_short | PREFERENCES OF COFFEE CONSUMERS ON SERBIAN MARKET |
| title_sort | preferences of coffee consumers on serbian market |
| topic | market research, coffee, consumption, Serbia |
| url | https://www.ea.bg.ac.rs/index.php/EA/article/view/632 |
| work_keys_str_mv | AT branislavvlahovic preferencesofcoffeeconsumersonserbianmarket AT markojelocnik preferencesofcoffeeconsumersonserbianmarket AT veliborpotrebic preferencesofcoffeeconsumersonserbianmarket |