Usaha Pemasaran Produsen Tempe

Tempe is a food made from the fermentation of soybeans or some other materials using somekind of fungus Rhizopus, such as Rhizopus oligosporus, Rh. oryzae, Rh. stolonifer or also known as bread mold, or Rh. arrhizus. Fermentation preparations are commonly known as "yeast tempe". Tempe has...

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Main Authors: R. Nana Kusdiana, Trias Septyoari Putranto
Format: Article
Language:English
Published: Bina Nusantara University 2013-05-01
Series:Binus Business Review
Subjects:
Online Access:https://journal.binus.ac.id/index.php/BBR/article/view/1041
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author R. Nana Kusdiana
Trias Septyoari Putranto
author_facet R. Nana Kusdiana
Trias Septyoari Putranto
author_sort R. Nana Kusdiana
collection DOAJ
description Tempe is a food made from the fermentation of soybeans or some other materials using somekind of fungus Rhizopus, such as Rhizopus oligosporus, Rh. oryzae, Rh. stolonifer or also known as bread mold, or Rh. arrhizus. Fermentation preparations are commonly known as "yeast tempe". Tempe has been known since ancient times, particularly in Java as supplement staple food which is high protein and low cholesterol. Tempe and tofu selling price is still low compared to other protein food sources, such as fish and chicken. According to market research, the majority of tempe and tofu products is still the lower class’ consumption, since the quality and processing methods are traditional distribution, including in sanitation and hygiene. It is necessary to stimulate and generate interest in the bank to develop relationship with the Indonesian Tofu Tempe Producers Cooperative (KOPTI) and its members to tempe producers can increase production and performance. Tempe and Tofu Development Centers Manufacturers through Integrated Partnership Program by KOPTI as a company with a core group of tempe and tofu manufacturers, which are members of the KOPTI, is the modernization of tempe and tofu small business activity to be an independent food business industry.
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spelling doaj.art-671fdd968ae0425b8a1713fc14a143892023-09-02T23:17:52ZengBina Nusantara UniversityBinus Business Review2087-12282476-90532013-05-014112113410.21512/bbr.v4i1.1041908Usaha Pemasaran Produsen TempeR. Nana Kusdiana0Trias Septyoari Putranto1Bina Nusantara UniversityBina Nusantara UniversityTempe is a food made from the fermentation of soybeans or some other materials using somekind of fungus Rhizopus, such as Rhizopus oligosporus, Rh. oryzae, Rh. stolonifer or also known as bread mold, or Rh. arrhizus. Fermentation preparations are commonly known as "yeast tempe". Tempe has been known since ancient times, particularly in Java as supplement staple food which is high protein and low cholesterol. Tempe and tofu selling price is still low compared to other protein food sources, such as fish and chicken. According to market research, the majority of tempe and tofu products is still the lower class’ consumption, since the quality and processing methods are traditional distribution, including in sanitation and hygiene. It is necessary to stimulate and generate interest in the bank to develop relationship with the Indonesian Tofu Tempe Producers Cooperative (KOPTI) and its members to tempe producers can increase production and performance. Tempe and Tofu Development Centers Manufacturers through Integrated Partnership Program by KOPTI as a company with a core group of tempe and tofu manufacturers, which are members of the KOPTI, is the modernization of tempe and tofu small business activity to be an independent food business industry.https://journal.binus.ac.id/index.php/BBR/article/view/1041tempe, Indonesian traditional food, marketing
spellingShingle R. Nana Kusdiana
Trias Septyoari Putranto
Usaha Pemasaran Produsen Tempe
Binus Business Review
tempe, Indonesian traditional food, marketing
title Usaha Pemasaran Produsen Tempe
title_full Usaha Pemasaran Produsen Tempe
title_fullStr Usaha Pemasaran Produsen Tempe
title_full_unstemmed Usaha Pemasaran Produsen Tempe
title_short Usaha Pemasaran Produsen Tempe
title_sort usaha pemasaran produsen tempe
topic tempe, Indonesian traditional food, marketing
url https://journal.binus.ac.id/index.php/BBR/article/view/1041
work_keys_str_mv AT rnanakusdiana usahapemasaranprodusentempe
AT triasseptyoariputranto usahapemasaranprodusentempe