What Teams Do: Exploring Volunteer Content Moderation Team Labor on Facebook

Social media sites such as Facebook depend on tens of millions of volunteer moderators across the globe to facilitate platform-based discussion forums. While research has revealed much about the work that these moderators do, some fundamental questions remain. For example, why do volunteer moderator...

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Main Author: Anna D. Gibson
Format: Article
Language:English
Published: SAGE Publishing 2023-07-01
Series:Social Media + Society
Online Access:https://doi.org/10.1177/20563051231186109
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author Anna D. Gibson
author_facet Anna D. Gibson
author_sort Anna D. Gibson
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description Social media sites such as Facebook depend on tens of millions of volunteer moderators across the globe to facilitate platform-based discussion forums. While research has revealed much about the work that these moderators do, some fundamental questions remain. For example, why do volunteer moderators commonly work as teams rather than individuals? In this article, I use data gathered through digital ethnography with Facebook Group moderators to explore the benefits and challenges of moderation team work. I develop a three-part framework to articulate how teams facilitate logistical, discursive, and emotional labor. Finally, I argue that this empirical analysis reveals otherwise hidden and unacknowledged dimensions of volunteer moderation work that make platform-hosted discussion groups possible.
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spelling doaj.art-67337e830ae7497ebb24bcf9236269b22023-07-19T17:03:26ZengSAGE PublishingSocial Media + Society2056-30512023-07-01910.1177/20563051231186109What Teams Do: Exploring Volunteer Content Moderation Team Labor on FacebookAnna D. GibsonSocial media sites such as Facebook depend on tens of millions of volunteer moderators across the globe to facilitate platform-based discussion forums. While research has revealed much about the work that these moderators do, some fundamental questions remain. For example, why do volunteer moderators commonly work as teams rather than individuals? In this article, I use data gathered through digital ethnography with Facebook Group moderators to explore the benefits and challenges of moderation team work. I develop a three-part framework to articulate how teams facilitate logistical, discursive, and emotional labor. Finally, I argue that this empirical analysis reveals otherwise hidden and unacknowledged dimensions of volunteer moderation work that make platform-hosted discussion groups possible.https://doi.org/10.1177/20563051231186109
spellingShingle Anna D. Gibson
What Teams Do: Exploring Volunteer Content Moderation Team Labor on Facebook
Social Media + Society
title What Teams Do: Exploring Volunteer Content Moderation Team Labor on Facebook
title_full What Teams Do: Exploring Volunteer Content Moderation Team Labor on Facebook
title_fullStr What Teams Do: Exploring Volunteer Content Moderation Team Labor on Facebook
title_full_unstemmed What Teams Do: Exploring Volunteer Content Moderation Team Labor on Facebook
title_short What Teams Do: Exploring Volunteer Content Moderation Team Labor on Facebook
title_sort what teams do exploring volunteer content moderation team labor on facebook
url https://doi.org/10.1177/20563051231186109
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