Message premeditation in advertising photography<br> A premeditação da mensagem na fotografia publicitária
This article is focused on the work of the advertising photographer and his importance to marketing communication. It describes the planning of an advertisement campaign, with emphasis on the work and responsibility of the photographer for its success. Image premeditation is dealt with, starting in...
| Main Authors: | , |
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| Format: | Article |
| Language: | Spanish |
| Published: |
Universidade Estadual de Londrina
2005-11-01
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| Series: | Discursos Fotográficos |
| Subjects: | |
| Online Access: | http://www.uel.br/revistas/uel/index.php/discursosfotograficos/article/view/1468 |