Integrating e-servqual and kano model to improve adorable projects website service quality

This study aims to determine the classification of attribute needs of purchasing services through the Adorable Projects website by using the integration of e-Servqual and Kano Models. The selection of these objectives is based on the low level of website usage as an online purchasing tool owned by A...

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Main Authors: Rahma Fauziyah, Yati Rohayati, Boby Hera Sagita
Format: Article
Language:Indonesian
Published: Universitas Serang Raya 2019-12-01
Series:Jurnal Sistem dan Manajemen Industri
Subjects:
Online Access:http://e-jurnal.lppmunsera.org/index.php/JSMI/article/view/1505
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author Rahma Fauziyah
Yati Rohayati
Boby Hera Sagita
author_facet Rahma Fauziyah
Yati Rohayati
Boby Hera Sagita
author_sort Rahma Fauziyah
collection DOAJ
description This study aims to determine the classification of attribute needs of purchasing services through the Adorable Projects website by using the integration of e-Servqual and Kano Models. The selection of these objectives is based on the low level of website usage as an online purchasing tool owned by Adorable Projects. The classificati­on activity aims to make it easier for Adorable Projects to make improve­ments to the quality of its website services. Based on the results of data processing, 24 attributes in the must be the category, two attributes in the one-dimensional category, three attributes in the attractive category, and four attributes in the indifferent category. Strategy priority in developing service quality by increasing the diversity of service delivery features and product review features. The integration of e-Servqual and Kano can assist business owners in making strategic decisions related to improving the service quality.
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spelling doaj.art-674f27cd8ba74053b6e61c4ef252c23d2022-12-22T02:03:41ZindUniversitas Serang RayaJurnal Sistem dan Manajemen Industri2580-28872580-28952019-12-01329810610.30656/jsmi.v3i2.15051048Integrating e-servqual and kano model to improve adorable projects website service qualityRahma Fauziyah0Yati Rohayati1Boby Hera Sagita2Telkom UniversityTelkom UniversityTelkom UniversityThis study aims to determine the classification of attribute needs of purchasing services through the Adorable Projects website by using the integration of e-Servqual and Kano Models. The selection of these objectives is based on the low level of website usage as an online purchasing tool owned by Adorable Projects. The classificati­on activity aims to make it easier for Adorable Projects to make improve­ments to the quality of its website services. Based on the results of data processing, 24 attributes in the must be the category, two attributes in the one-dimensional category, three attributes in the attractive category, and four attributes in the indifferent category. Strategy priority in developing service quality by increasing the diversity of service delivery features and product review features. The integration of e-Servqual and Kano can assist business owners in making strategic decisions related to improving the service quality.http://e-jurnal.lppmunsera.org/index.php/JSMI/article/view/1505e – servqualkano modelpurchasing serviceswebsite quality services
spellingShingle Rahma Fauziyah
Yati Rohayati
Boby Hera Sagita
Integrating e-servqual and kano model to improve adorable projects website service quality
Jurnal Sistem dan Manajemen Industri
e – servqual
kano model
purchasing services
website quality services
title Integrating e-servqual and kano model to improve adorable projects website service quality
title_full Integrating e-servqual and kano model to improve adorable projects website service quality
title_fullStr Integrating e-servqual and kano model to improve adorable projects website service quality
title_full_unstemmed Integrating e-servqual and kano model to improve adorable projects website service quality
title_short Integrating e-servqual and kano model to improve adorable projects website service quality
title_sort integrating e servqual and kano model to improve adorable projects website service quality
topic e – servqual
kano model
purchasing services
website quality services
url http://e-jurnal.lppmunsera.org/index.php/JSMI/article/view/1505
work_keys_str_mv AT rahmafauziyah integratingeservqualandkanomodeltoimproveadorableprojectswebsiteservicequality
AT yatirohayati integratingeservqualandkanomodeltoimproveadorableprojectswebsiteservicequality
AT bobyherasagita integratingeservqualandkanomodeltoimproveadorableprojectswebsiteservicequality