The study of marketing activity in social media and customer intention affected by the mediator roles of perceived value and customer satisfaction
Introduction: The main purpose of social media marketing is to create a business based on the customer orientation and reputation of a company and, thus, to develop and manage business. Understanding the role of social media is critical for researchers and managers in marketing. Social media marketi...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Yazd University
2022-01-01
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| Series: | کاوشهای مدیریت بازرگانی |
| Subjects: | |
| Online Access: | http://bar.yazd.ac.ir/article_2610_55f6c71ebedda9e4cf4cde0e268f5e01.pdf |