Sport Marketing and Sponsorship: Case of Turkish Airlines Corporation

Sport Marketing and Sponsorship: Case of Turkish Airlines Corporation

Önceki yıllarda, sportif faaliyetler yalnızca yerel ve bölgesel alanlarda yapılır ve sadece küçük bir toplumun ilgisini çekerdi. Bu faaliyetler çoğunlukla profesyonellikten yoksun ve amatörce idi. Çok sayıda insana ulaşması uzun yıllar aldı. Teknolojide ve özellikle de kitle iletişim sistemlerindeki...

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Bibliographic Details
Main Author:	Ahmet Sarıtaş
Format:	Article
Language:	English
Published:	Strategic Public Management Journal 2017-05-01
Series:	Strategic Public Management Journal
Subjects:	marketing sport marketing sponsorship
Online Access:	https://dergipark.org.tr/tr/download/article-file/318040

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