Two crates of beer and 40 pizzas: the adoption of innovative political behavioural targeting techniques
Political campaigns increasingly use data to (micro)target voters with tailored messages. In doing so, campaigns raise concerns about privacy and the quality of the public discourse. Extending existing research to a European context, we propose and test a model for understanding how different contex...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Alexander von Humboldt Institute for Internet and Society
2017-12-01
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| Series: | Internet Policy Review |
| Online Access: | https://policyreview.info/node/777 |
| _version_ | 1818252013881786368 |
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| author | Tom Dobber Damian Trilling Natali Helberger Claes H. de Vreese |
| author_facet | Tom Dobber Damian Trilling Natali Helberger Claes H. de Vreese |
| author_sort | Tom Dobber |
| collection | DOAJ |
| description | Political campaigns increasingly use data to (micro)target voters with tailored messages. In doing so, campaigns raise concerns about privacy and the quality of the public discourse. Extending existing research to a European context, we propose and test a model for understanding how different contextual factors hinder or facilitate data-driven capabilities of campaigns. We applied the model during the 2017 national election campaign in the Netherlands. The results show how data-driven targeting techniques are not only useful in a first-past-the-post system, but also in a proportional representation system, which at first sight seems to be less suitable for such techniques. |
| first_indexed | 2024-12-12T16:17:26Z |
| format | Article |
| id | doaj.art-67a435fcd4c544daad03082702c6c055 |
| institution | Directory Open Access Journal |
| issn | 2197-6775 |
| language | English |
| last_indexed | 2024-12-12T16:17:26Z |
| publishDate | 2017-12-01 |
| publisher | Alexander von Humboldt Institute for Internet and Society |
| record_format | Article |
| series | Internet Policy Review |
| spelling | doaj.art-67a435fcd4c544daad03082702c6c0552022-12-22T00:19:04ZengAlexander von Humboldt Institute for Internet and SocietyInternet Policy Review2197-67752017-12-01Volume 6Issue 410.14763/2017.4.777Two crates of beer and 40 pizzas: the adoption of innovative political behavioural targeting techniquesTom Dobber0Damian Trilling1Natali Helberger2Claes H. de Vreese3University of AmsterdamUniversity of AmsterdamUniversity of AmsterdamUniversity of AmsterdamPolitical campaigns increasingly use data to (micro)target voters with tailored messages. In doing so, campaigns raise concerns about privacy and the quality of the public discourse. Extending existing research to a European context, we propose and test a model for understanding how different contextual factors hinder or facilitate data-driven capabilities of campaigns. We applied the model during the 2017 national election campaign in the Netherlands. The results show how data-driven targeting techniques are not only useful in a first-past-the-post system, but also in a proportional representation system, which at first sight seems to be less suitable for such techniques.https://policyreview.info/node/777 |
| spellingShingle | Tom Dobber Damian Trilling Natali Helberger Claes H. de Vreese Two crates of beer and 40 pizzas: the adoption of innovative political behavioural targeting techniques Internet Policy Review |
| title | Two crates of beer and 40 pizzas: the adoption of innovative political behavioural targeting techniques |
| title_full | Two crates of beer and 40 pizzas: the adoption of innovative political behavioural targeting techniques |
| title_fullStr | Two crates of beer and 40 pizzas: the adoption of innovative political behavioural targeting techniques |
| title_full_unstemmed | Two crates of beer and 40 pizzas: the adoption of innovative political behavioural targeting techniques |
| title_short | Two crates of beer and 40 pizzas: the adoption of innovative political behavioural targeting techniques |
| title_sort | two crates of beer and 40 pizzas the adoption of innovative political behavioural targeting techniques |
| url | https://policyreview.info/node/777 |
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