Predicting the Factors Affecting Cooperative Production Member Palm Owners’ Behavior in Dashtestan Township in Relation to Water Conservation: Compare the Power of the Theories of Planned Behavior and Norm-Activation Model

The purpose of this study was comparison power of theories of planned behaviorand norm-activation modelin predicting palm owners’ behavior in Dashtestan Township and determination of factors affecting on water conservation. In this research, data have been collected with questionnaire and through su...

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Main Authors: Sayyedeh zohreh Mohammadi, Saeed Mohammadzadeh, Masoud Yazdanpanah
Format: Article
Language:English
Published: Ministry of Labor Cooperation and Social Welfare 2019-02-01
Series:تعاون و کشاورزی
Subjects:
Online Access:https://ajcoop.mcls.gov.ir/article_84480_7e761bcca826b2b00236dde00fcf9a17.pdf
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author Sayyedeh zohreh Mohammadi
Saeed Mohammadzadeh
Masoud Yazdanpanah
author_facet Sayyedeh zohreh Mohammadi
Saeed Mohammadzadeh
Masoud Yazdanpanah
author_sort Sayyedeh zohreh Mohammadi
collection DOAJ
description The purpose of this study was comparison power of theories of planned behaviorand norm-activation modelin predicting palm owners’ behavior in Dashtestan Township and determination of factors affecting on water conservation. In this research, data have been collected with questionnaire and through survey research.  Validity was gained by a panel of expert approved and its reliability was confirmed through coefficient (Cronbach’s) alpha (0.70-0.86). Population consisted of palm owners’ who were Dashtestan Township by using multistage random sampling technique, 300 individuals palm owners’ were selected Dashtestan Township. The findings showed that the variables norm-activation theory with predicting 24 percent of palm owners’ behavior in relation to water conservation than the variables planned behavior theory with predicting 45 percent of palm owners’ behavior in relation to water conservation was less powerful.
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spelling doaj.art-67adf219ac7a46cdbcb7b40fd990ea392023-11-05T06:53:30ZengMinistry of Labor Cooperation and Social Welfareتعاون و کشاورزی2783-54642783-54722019-02-0172810313710.22034/ajcoop.2019.8448084480Predicting the Factors Affecting Cooperative Production Member Palm Owners’ Behavior in Dashtestan Township in Relation to Water Conservation: Compare the Power of the Theories of Planned Behavior and Norm-Activation ModelSayyedeh zohreh Mohammadi0Saeed Mohammadzadeh1Masoud Yazdanpanah2M.Sc. Student, Dept. of Agricultural Extension and Education, Agricultural Sciences and Natural Resources University of Khuzestan, Mollasani, Ahwaz, Iran.Assist. Prof., Dept. of Agricultural Extension and Education, Agricultural Sciences and Natural Resources University of Khuzestan, Mollasani, Ahwaz, Iran.Assoc Professor, Department of Agricultural Extension and Education, Agricultural Sciences and Natural Resources University of Khuzestan, Mollasani, Ahwaz, Iran.The purpose of this study was comparison power of theories of planned behaviorand norm-activation modelin predicting palm owners’ behavior in Dashtestan Township and determination of factors affecting on water conservation. In this research, data have been collected with questionnaire and through survey research.  Validity was gained by a panel of expert approved and its reliability was confirmed through coefficient (Cronbach’s) alpha (0.70-0.86). Population consisted of palm owners’ who were Dashtestan Township by using multistage random sampling technique, 300 individuals palm owners’ were selected Dashtestan Township. The findings showed that the variables norm-activation theory with predicting 24 percent of palm owners’ behavior in relation to water conservation than the variables planned behavior theory with predicting 45 percent of palm owners’ behavior in relation to water conservation was less powerful.https://ajcoop.mcls.gov.ir/article_84480_7e761bcca826b2b00236dde00fcf9a17.pdfnorm-activation theorytheory of planned behaviorwater conservation behaviorcooperative production memberpalm owners’
spellingShingle Sayyedeh zohreh Mohammadi
Saeed Mohammadzadeh
Masoud Yazdanpanah
Predicting the Factors Affecting Cooperative Production Member Palm Owners’ Behavior in Dashtestan Township in Relation to Water Conservation: Compare the Power of the Theories of Planned Behavior and Norm-Activation Model
تعاون و کشاورزی
norm-activation theory
theory of planned behavior
water conservation behavior
cooperative production member
palm owners’
title Predicting the Factors Affecting Cooperative Production Member Palm Owners’ Behavior in Dashtestan Township in Relation to Water Conservation: Compare the Power of the Theories of Planned Behavior and Norm-Activation Model
title_full Predicting the Factors Affecting Cooperative Production Member Palm Owners’ Behavior in Dashtestan Township in Relation to Water Conservation: Compare the Power of the Theories of Planned Behavior and Norm-Activation Model
title_fullStr Predicting the Factors Affecting Cooperative Production Member Palm Owners’ Behavior in Dashtestan Township in Relation to Water Conservation: Compare the Power of the Theories of Planned Behavior and Norm-Activation Model
title_full_unstemmed Predicting the Factors Affecting Cooperative Production Member Palm Owners’ Behavior in Dashtestan Township in Relation to Water Conservation: Compare the Power of the Theories of Planned Behavior and Norm-Activation Model
title_short Predicting the Factors Affecting Cooperative Production Member Palm Owners’ Behavior in Dashtestan Township in Relation to Water Conservation: Compare the Power of the Theories of Planned Behavior and Norm-Activation Model
title_sort predicting the factors affecting cooperative production member palm owners behavior in dashtestan township in relation to water conservation compare the power of the theories of planned behavior and norm activation model
topic norm-activation theory
theory of planned behavior
water conservation behavior
cooperative production member
palm owners’
url https://ajcoop.mcls.gov.ir/article_84480_7e761bcca826b2b00236dde00fcf9a17.pdf
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AT saeedmohammadzadeh predictingthefactorsaffectingcooperativeproductionmemberpalmownersbehaviorindashtestantownshipinrelationtowaterconservationcomparethepowerofthetheoriesofplannedbehaviorandnormactivationmodel
AT masoudyazdanpanah predictingthefactorsaffectingcooperativeproductionmemberpalmownersbehaviorindashtestantownshipinrelationtowaterconservationcomparethepowerofthetheoriesofplannedbehaviorandnormactivationmodel