The COVID-19 Pandemic and its Implications for Food Consumer Behavior: A Bibliometric Analysis of Institutionally Affiliated Research in Brazil

Marketing is the social and managerial process through which individuals obtain what they need and want in creating and exchanging products. The literature on food consumer behavior has been receiving significant interest during the covid-19 pandemic, and studies highlight diverse research on busin...

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Main Authors: Antonio Carlos Franco, Luciane Silva Franco
Format: Article
Language:English
Published: Universidad Nacional de Colombia 2022-09-01
Series:Innovar: Revista de Ciencias Administrativas y Sociales
Subjects:
Online Access:https://revistas.unal.edu.co/index.php/innovar/article/view/104658
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author Antonio Carlos Franco
Luciane Silva Franco
author_facet Antonio Carlos Franco
Luciane Silva Franco
author_sort Antonio Carlos Franco
collection DOAJ
description Marketing is the social and managerial process through which individuals obtain what they need and want in creating and exchanging products. The literature on food consumer behavior has been receiving significant interest during the covid-19 pandemic, and studies highlight diverse research on business. This article seeks to examine the covid-19 pandemic and its implications for the food consumer behavior in Brazil. To that end, the Methodi Ordinatio was applied to identify the most relevant studies in the area, which supported the research, analysis, selection and systematic reading of 25 articles identified in Web of Science and Scopus databases. vosviewer and EndNote software were used in this study for the reference management process and clustering themes and researchers. Our findings show the importance of advances in vaccination, an increase in home office work, home food safety practices, and an increase in food purchases in supermarkets. We conclude that the main financial problems faced during this period are unemployment and debt, while the increased use of food delivery apps emerges as an opportunity. Recent studies mention environmental awareness, sustainable consumption, and social responsibility as key topics. As a suggestion for future research, the authors recommend marketing research involving the regulatory role of pro-social consumption and family farming in times of covid-19.
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spelling doaj.art-67b6474e67984edbbf2fb3246705b8262022-12-22T03:32:03ZengUniversidad Nacional de ColombiaInnovar: Revista de Ciencias Administrativas y Sociales0121-50512248-69682022-09-013286The COVID-19 Pandemic and its Implications for Food Consumer Behavior: A Bibliometric Analysis of Institutionally Affiliated Research in BrazilAntonio Carlos Franco0Luciane Silva Franco1Universidade Tecnológica Federal do ParanáUniversidade Tecnológica Federal do Paraná Marketing is the social and managerial process through which individuals obtain what they need and want in creating and exchanging products. The literature on food consumer behavior has been receiving significant interest during the covid-19 pandemic, and studies highlight diverse research on business. This article seeks to examine the covid-19 pandemic and its implications for the food consumer behavior in Brazil. To that end, the Methodi Ordinatio was applied to identify the most relevant studies in the area, which supported the research, analysis, selection and systematic reading of 25 articles identified in Web of Science and Scopus databases. vosviewer and EndNote software were used in this study for the reference management process and clustering themes and researchers. Our findings show the importance of advances in vaccination, an increase in home office work, home food safety practices, and an increase in food purchases in supermarkets. We conclude that the main financial problems faced during this period are unemployment and debt, while the increased use of food delivery apps emerges as an opportunity. Recent studies mention environmental awareness, sustainable consumption, and social responsibility as key topics. As a suggestion for future research, the authors recommend marketing research involving the regulatory role of pro-social consumption and family farming in times of covid-19. https://revistas.unal.edu.co/index.php/innovar/article/view/104658Consumer behaviorCOVID-19economicsfoodmarketing
spellingShingle Antonio Carlos Franco
Luciane Silva Franco
The COVID-19 Pandemic and its Implications for Food Consumer Behavior: A Bibliometric Analysis of Institutionally Affiliated Research in Brazil
Innovar: Revista de Ciencias Administrativas y Sociales
Consumer behavior
COVID-19
economics
food
marketing
title The COVID-19 Pandemic and its Implications for Food Consumer Behavior: A Bibliometric Analysis of Institutionally Affiliated Research in Brazil
title_full The COVID-19 Pandemic and its Implications for Food Consumer Behavior: A Bibliometric Analysis of Institutionally Affiliated Research in Brazil
title_fullStr The COVID-19 Pandemic and its Implications for Food Consumer Behavior: A Bibliometric Analysis of Institutionally Affiliated Research in Brazil
title_full_unstemmed The COVID-19 Pandemic and its Implications for Food Consumer Behavior: A Bibliometric Analysis of Institutionally Affiliated Research in Brazil
title_short The COVID-19 Pandemic and its Implications for Food Consumer Behavior: A Bibliometric Analysis of Institutionally Affiliated Research in Brazil
title_sort covid 19 pandemic and its implications for food consumer behavior a bibliometric analysis of institutionally affiliated research in brazil
topic Consumer behavior
COVID-19
economics
food
marketing
url https://revistas.unal.edu.co/index.php/innovar/article/view/104658
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