The role of cognitive factors in consumers’ perceived value and subscription intention of video streaming platforms: a systematic literature review

The role of cognitive factors in consumers’ perceived value and subscription intention of video streaming platforms: a systematic literature review

AbstractThis study reviews the literature to determine how cognitive factors affect consumers’ value perception and video streaming platform subscription intentions. This study analyses 20 Scopus and Web of Science peer-reviewed articles to examine the complex relationship between cognitive factors,...

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Bibliographic Details
Main Authors: Tong Wu, Nan Jiang, Thivashini B. Jaya Kumar, Mobai Chen
Format: Article
Language:English
Published: Taylor & Francis Group 2024-12-01
Series:Cogent Business & Management
Subjects:
Systematic literature review
subscription intention
video streaming platform
cognitive factor
perceived value
Len Tiu Wright, De Montfort University Faculty of Business and Law, United Kingdom of Great Britain and Northern Ireland
Online Access:https://www.tandfonline.com/doi/10.1080/23311975.2024.2329247

Internet

https://www.tandfonline.com/doi/10.1080/23311975.2024.2329247

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