Fra personlige nettverk til personifiserte varemerker

Fra personlige nettverk til personifiserte varemerker

Sammendrag Stavanger Preserving Co. introduserte røykte norske sardiner høsten 1879. I tiårene som fulgte ble de norske sardinene et populært produkt på verdensmarkedet, profesjonell og variert markedsføring var en grunn til salgssuksessen. I begynnelsen ble sardinene håndtert som en mat...

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Bibliographic Details
Main Author:	Erik Rønning Bergsagel
Format:	Article
Language:	Norwegian Bokmål
Published:	Scandinavian University Press/Universitetsforlaget 2020-01-01
Series:	Norsk Museumstidsskrift
Subjects:	sardiner hermetikkindustri nettverksbygging agentvirksomhet varemesser sardines
Online Access:	https://www.idunn.no/norsk_museumstidsskrift/2020/01/fra_personlige_nettverk_til_personifiserte_varemerker

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