Studi Perbedaan Niat Beli Green Electricity Product Berdasarkan Gender
Consumers adapt to this situation by considering environmental issue when shopping and by their purchase behavior. The aims of this paper are examines of differences of environment awareness and purchase intentions between male and female of students of Surabaya State University. Secondly, examines...
| Main Authors: | , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Muhammadiyah Ponorogo
2017-04-01
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| Series: | Ekuilibrium: Jurnal Ilmiah Bidan Ilmu Ekonomi |
| Subjects: | |
| Online Access: | http://journal.umpo.ac.id/index.php/ekuilibrium/article/view/421 |
| _version_ | 1811257263606726656 |
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| author | Tias Andarini Indarwati Nindria Untarini |
| author_facet | Tias Andarini Indarwati Nindria Untarini |
| author_sort | Tias Andarini Indarwati |
| collection | DOAJ |
| description | Consumers adapt to this situation by considering environmental issue when shopping and by their purchase behavior. The aims of this paper are examines of differences of environment awareness and purchase intentions between male and female of students of Surabaya State University. Secondly, examines also role linearly of environment awareness on purchase intentions. Examines role linearly of environment awareness on purchase intentions of green electricity product using simple linier regression analysis. The results indicate that there are no differences of environment awareness and purchase intentions at the students of Surabaya State University by gender. And finally, environmental awareness has also positive effect on purchase intentions. The results of this study have implications for marketers in identifying, designing, and managing marketing mix with consider discrepancy of purchase intentions in the green electricity product by gender. |
| first_indexed | 2024-04-12T17:53:44Z |
| format | Article |
| id | doaj.art-67cea5a7f4424a348e4c20ea589fe643 |
| institution | Directory Open Access Journal |
| issn | 1858-165X 2528-7672 |
| language | Indonesian |
| last_indexed | 2024-04-12T17:53:44Z |
| publishDate | 2017-04-01 |
| publisher | Universitas Muhammadiyah Ponorogo |
| record_format | Article |
| series | Ekuilibrium: Jurnal Ilmiah Bidan Ilmu Ekonomi |
| spelling | doaj.art-67cea5a7f4424a348e4c20ea589fe6432022-12-22T03:22:25ZindUniversitas Muhammadiyah PonorogoEkuilibrium: Jurnal Ilmiah Bidan Ilmu Ekonomi1858-165X2528-76722017-04-01121364910.2426/.v12i1.%y.pp36 - 49345Studi Perbedaan Niat Beli Green Electricity Product Berdasarkan GenderTias Andarini Indarwati0Nindria Untarini1Universitas Negeri SurabayaUniversitas Negeri SurabayaConsumers adapt to this situation by considering environmental issue when shopping and by their purchase behavior. The aims of this paper are examines of differences of environment awareness and purchase intentions between male and female of students of Surabaya State University. Secondly, examines also role linearly of environment awareness on purchase intentions. Examines role linearly of environment awareness on purchase intentions of green electricity product using simple linier regression analysis. The results indicate that there are no differences of environment awareness and purchase intentions at the students of Surabaya State University by gender. And finally, environmental awareness has also positive effect on purchase intentions. The results of this study have implications for marketers in identifying, designing, and managing marketing mix with consider discrepancy of purchase intentions in the green electricity product by gender.http://journal.umpo.ac.id/index.php/ekuilibrium/article/view/421Environmental Awareness, Purchase Intentions, Green Electricity Product |
| spellingShingle | Tias Andarini Indarwati Nindria Untarini Studi Perbedaan Niat Beli Green Electricity Product Berdasarkan Gender Ekuilibrium: Jurnal Ilmiah Bidan Ilmu Ekonomi Environmental Awareness, Purchase Intentions, Green Electricity Product |
| title | Studi Perbedaan Niat Beli Green Electricity Product Berdasarkan Gender |
| title_full | Studi Perbedaan Niat Beli Green Electricity Product Berdasarkan Gender |
| title_fullStr | Studi Perbedaan Niat Beli Green Electricity Product Berdasarkan Gender |
| title_full_unstemmed | Studi Perbedaan Niat Beli Green Electricity Product Berdasarkan Gender |
| title_short | Studi Perbedaan Niat Beli Green Electricity Product Berdasarkan Gender |
| title_sort | studi perbedaan niat beli green electricity product berdasarkan gender |
| topic | Environmental Awareness, Purchase Intentions, Green Electricity Product |
| url | http://journal.umpo.ac.id/index.php/ekuilibrium/article/view/421 |
| work_keys_str_mv | AT tiasandariniindarwati studiperbedaanniatbeligreenelectricityproductberdasarkangender AT nindriauntarini studiperbedaanniatbeligreenelectricityproductberdasarkangender |