A Comparative Study of Current and Potential Users of Mobile Payment Services
Previous studies of mobile payment (m-payment) services have primarily focused on a single group of adopters. This study identifies the factors that influence an individual’s intention to use m-payment services and compares groups of current users (adopters) with potential users (non-adopters). A re...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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SAGE Publishing
2016-11-01
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| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/2158244016675397 |
| _version_ | 1818305147246215168 |
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| author | Chanchai Phonthanukitithaworn Carmine Sellitto Michelle W. L. Fong |
| author_facet | Chanchai Phonthanukitithaworn Carmine Sellitto Michelle W. L. Fong |
| author_sort | Chanchai Phonthanukitithaworn |
| collection | DOAJ |
| description | Previous studies of mobile payment (m-payment) services have primarily focused on a single group of adopters. This study identifies the factors that influence an individual’s intention to use m-payment services and compares groups of current users (adopters) with potential users (non-adopters). A research model that reflects the behavioral intention to use m-payment services is developed and empirically tested using structural equation modeling on a data set consisting of 529 potential users and 256 current users of m-payment services in Thailand. The results show that the factors that influence current users’ intentions to use m-payment services are compatibility, subjective norms, perceived trust, and perceived cost. Subjective norms, compatibility, ease of use, and perceived risk influenced potential users’ intentions to use m-payment. Subjective norms and perceived risk had a stronger influence on potential users, while perceived cost had a stronger influence on current users, in terms of their intentions to use m-payment services. Discussions, limitations, and recommendations for future research are addressed. |
| first_indexed | 2024-12-13T06:21:58Z |
| format | Article |
| id | doaj.art-67cfb5630f1c4ffabae3bd34c1ae0abf |
| institution | Directory Open Access Journal |
| issn | 2158-2440 |
| language | English |
| last_indexed | 2024-12-13T06:21:58Z |
| publishDate | 2016-11-01 |
| publisher | SAGE Publishing |
| record_format | Article |
| series | SAGE Open |
| spelling | doaj.art-67cfb5630f1c4ffabae3bd34c1ae0abf2022-12-21T23:56:49ZengSAGE PublishingSAGE Open2158-24402016-11-01610.1177/215824401667539710.1177_2158244016675397A Comparative Study of Current and Potential Users of Mobile Payment ServicesChanchai Phonthanukitithaworn0Carmine Sellitto1Michelle W. L. Fong2Mahidol University International College, Nakhon Pathom, ThailandVictoria University, Melbourne, AustraliaVictoria University, Melbourne, AustraliaPrevious studies of mobile payment (m-payment) services have primarily focused on a single group of adopters. This study identifies the factors that influence an individual’s intention to use m-payment services and compares groups of current users (adopters) with potential users (non-adopters). A research model that reflects the behavioral intention to use m-payment services is developed and empirically tested using structural equation modeling on a data set consisting of 529 potential users and 256 current users of m-payment services in Thailand. The results show that the factors that influence current users’ intentions to use m-payment services are compatibility, subjective norms, perceived trust, and perceived cost. Subjective norms, compatibility, ease of use, and perceived risk influenced potential users’ intentions to use m-payment. Subjective norms and perceived risk had a stronger influence on potential users, while perceived cost had a stronger influence on current users, in terms of their intentions to use m-payment services. Discussions, limitations, and recommendations for future research are addressed.https://doi.org/10.1177/2158244016675397 |
| spellingShingle | Chanchai Phonthanukitithaworn Carmine Sellitto Michelle W. L. Fong A Comparative Study of Current and Potential Users of Mobile Payment Services SAGE Open |
| title | A Comparative Study of Current and Potential Users of Mobile Payment Services |
| title_full | A Comparative Study of Current and Potential Users of Mobile Payment Services |
| title_fullStr | A Comparative Study of Current and Potential Users of Mobile Payment Services |
| title_full_unstemmed | A Comparative Study of Current and Potential Users of Mobile Payment Services |
| title_short | A Comparative Study of Current and Potential Users of Mobile Payment Services |
| title_sort | comparative study of current and potential users of mobile payment services |
| url | https://doi.org/10.1177/2158244016675397 |
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