Innovative converged service and its adoption, use and diffusion: a holistic approach to diffusion of innovations, combining adoption-diffusion and use-diffusion paradigms

Innovative converged service and its adoption, use and diffusion: a holistic approach to diffusion of innovations, combining adoption-diffusion and use-diffusion paradigms

This study takes a holistic approach to understanding the diffusion of IPTV services by combining the adoption-diffusion model and the use-diffusion model of innovation. IPTV service, a leading converged application that couples media content with telecom services, was recently launched commercially...

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Bibliographic Details
Main Authors: Kazuyuki Motohashi, Deog-Ro Lee, Yeong-Wha Sawng, Seung-Ho Kim
Format: Article
Language:English
Published: Vilnius Gediminas Technical University 2012-04-01
Series:Journal of Business Economics and Management
Subjects:
IPTV service
diffusion of innovation
adoption-diffusion
use-diffusion
Online Access:https://journals.vgtu.lt/index.php/JBEM/article/view/4389

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