A bibliometric investigation into the intellectual milieu of research on consumer socialization of children

A bibliometric investigation into the intellectual milieu of research on consumer socialization of children

AbstractStudies on consumer socialization delve into how customers acquire an interest in a product or service. These studies attempt to comprehend customer attitudes, perceptions, and behaviors towards a product or service as a result of diverse social interactions. Children are a vital part of thi...

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Bibliographic Details
Main Authors: Nehajoan Panackal, Adya Sharma, Sonica Rautela
Format: Article
Language:English
Published: Taylor & Francis Group 2024-12-01
Series:Cogent Business & Management
Subjects:
Socialisation
children
bibliometric analysis
consumer socialization
Len Tiu Wright, De Montfort University Faculty of Business and Law, United Kingdom
Children and the Media
Online Access:https://www.tandfonline.com/doi/10.1080/23311975.2024.2333292

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