High-tech for low-frills markets: new challenges for German high-tech companies
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
LLC "CPC "Business Perspectives"
2010-06-01
|
| Series: | Innovative Marketing |
| Online Access: | https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/3318/im_en_2010_2_Kupp.pdf |
| _version_ | 1818850538941317120 |
|---|---|
| author | Olaf Plötner Martin Kupp |
| author_facet | Olaf Plötner Martin Kupp |
| author_sort | Olaf Plötner |
| collection | DOAJ |
| first_indexed | 2024-12-19T06:50:44Z |
| format | Article |
| id | doaj.art-67f779952e6f4f67be65d0a450fcfb00 |
| institution | Directory Open Access Journal |
| issn | 1814-2427 1816-6326 |
| language | English |
| last_indexed | 2024-12-19T06:50:44Z |
| publishDate | 2010-06-01 |
| publisher | LLC "CPC "Business Perspectives" |
| record_format | Article |
| series | Innovative Marketing |
| spelling | doaj.art-67f779952e6f4f67be65d0a450fcfb002022-12-21T20:31:43ZengLLC "CPC "Business Perspectives"Innovative Marketing1814-24271816-63262010-06-01623318High-tech for low-frills markets: new challenges for German high-tech companiesOlaf PlötnerMartin Kupphttps://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/3318/im_en_2010_2_Kupp.pdf |
| spellingShingle | Olaf Plötner Martin Kupp High-tech for low-frills markets: new challenges for German high-tech companies Innovative Marketing |
| title | High-tech for low-frills markets: new challenges for German high-tech companies |
| title_full | High-tech for low-frills markets: new challenges for German high-tech companies |
| title_fullStr | High-tech for low-frills markets: new challenges for German high-tech companies |
| title_full_unstemmed | High-tech for low-frills markets: new challenges for German high-tech companies |
| title_short | High-tech for low-frills markets: new challenges for German high-tech companies |
| title_sort | high tech for low frills markets new challenges for german high tech companies |
| url | https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/3318/im_en_2010_2_Kupp.pdf |
| work_keys_str_mv | AT olafplotner hightechforlowfrillsmarketsnewchallengesforgermanhightechcompanies AT martinkupp hightechforlowfrillsmarketsnewchallengesforgermanhightechcompanies |